Below is a Television Advertising script comprising a Television Product promoter
TV Presenter: Have you ever wondered what are options are available out there as substitutes for the lover of juicy meat products, Well today we bring to our top food products review to present one food product that will transform your diet and health, What do we have today Mr. Davis ( ask the promoter)?
Promoter: Do you know that you can not fool a meat lover with any vegetarian product?; but for health-conscious consumers, the Grilled Garden Burger is a premium healthy food alternative to the meaty counterpart:
TV Presenter: So what does this burger contain?
Promoter: The standard 71g garden Burger has 90 calories from fat 30 and has absolutely o saturated fat. The Burger has also high health value owing to its zero levels of Trans fat and cholesterol (with a raised voice and eye contact). The burger also comes with significant nutrient components of Sodium (500g-21%) and potassium (280mg-8%). The total carbohydrate of the burger amounts to 6g which is 2% of the whole production unit.
Presenter: Ok, tell us about the fiber and other important components as well.
Promoter: Dietary fiber component of the burger is at a significant 20% owing to its organic composition and contains zero sugars. The burger also comes with valuable protein content of 12g comprising 23% percent of the entire production unit. The product has a six percentage calcium component as well as ten percentage iron component.
Presenter: So what Ingredients make up this salacious burger?
Promoter: Well you’ve got soy protein concentrate with water for hydration, canola oil, textured wheat protein (wheat gluten, wheat starch), contains two percent or less of modified vegetable gum, yeast extract, natural flavor, onion powder, autolyzed yeast extract, salt, soy sauce (water, wheat, soybeans, salt, vinegar, lactic acid), toasted sesame oil, spice, caramel color, lactic acid, gum acacia, citric acid, succinic acid, yeast.
Presenter: I’m sure our listeners would want to know how best to prepare this, take through some of the best methods of preparing the burger.
Promoter: Well For the best results the garden Burger has to be kept frozen until it is ready to be used. For the reasons of food safety and quality, the burger must be heated to a minimum Internal Temperature of 1600.
For the stove, method follow the following steps:
- The Frozen patties must be removed from package.
- Both sides of the pattie can be then sprayed lightly with cooking oil.
- One pattie must be placed in a non-stick skillet and must be cooked over medium temperature for up to five minutes.
- The pattie must be flipped and cooked for up to five minutes.
- After the fourth stage, the hot burger must then be carefully removed from the skillet.
- Cool the burger for a short while of up to five minutes before serving depending on room temperatures.
Presenter: OK What about the microwave method?
Promoter: Ok I was coming to that, for the microwave method the following steps must be followed or the best results:
- The pattie unit must be removed from the package.
- The pattie can then be placed on a microwave-safe plate. At this point, the pattie must be covered to cook at high temperature for up to two minutes and two and a half minutes.
- After the preceding stages then remove the hot product from the microwave.
- The hot product has to be cooled before it can be served; there you have you Grilled Veggie Burger.
Presenter: , Thanks a lot Mr. Davis we appreciate your coming and the information you have shared with us.
Promoter: Oh thanks too for inviting me, you are most welcome!
Presenter: .
There you are, if you want to get on a healthy diet and replace those unhealthy meaty food products Mr. Davis has just detailed to us one of the great alternatives I hope you will make the most of the information, thanks for watching , staying with us for next program, bye for now { exit}.
Target Audience and the Ad Genre
The advertising genre has been drafted in persuasive tone which is meant to sway the opinion of target audience that the Garden Veggie burger is a healthy alternative to meaty food products in the category o burgers. The persuasiveness of the advertising piece is accumulated through the presentation of a detailed and scientific breakdown of the value attributes of the Veggie burger. Aspects like nutritional value and components and detrimental substance quantities are presented in the premise of convincing the target audience that the product is a good choice over other related food products. The target audience of the ad is health-conscious consumers who are particularly keen on reducing meat and meat foodstuffs intake or eliminating meaty foods from their diet. The ad message will be highly welcome in Christian consumer circles where there is pervading advocating for vegetarian diets over meat diets.
The purpose of the ad is to raise awareness of a new product that has been modeled as a health alternative to unhealthy meaty food products in the burger category. By extension, the purpose of the ad is to furnish listeners with the merits of the product by detailing its healthy ingredients. The listeners are also furnished with the best ways of the preparing the veggie burger. The tone of the adverts is persuasive as evident through the use of rhetorical questions like, “Do you know that you can not fool a meat lover with any vegetarian product?”
The ad is also enhanced by the verbal skills enlisting the raising of the voice where the promoter is emphasizing key points like the burger has zero cholesterol levels. This is done in numerous points where the promoter effectively puts more weight on the key points he seeks to reinforce. What makes the ad effective is s amount of details present to the audience. The ad is not alike any typical food product ad where there protracted focus on mere comical concepts but the ad hits directly on the actual merits through a detailing of the ingredients and the preparation methods. The ad is structured in genre that has elements that fulfill product review genres and atypical TV advertisements.
The ad genre is drafted from a product review slot which will be aired on a Christian television channel that has the identified target audience as of the ad as their subscribers. As a product review, the genre has been composed in the conceptual framework regarding the writing of product reviews. Such aspects relating to product review writing which have been entailed include in-depth detailing of particular aspects of the product under spotlight such nutrition value sand components also exemplified is the presentation of the cooking tips for the veggie garden burger for both the stove and microwave methods.
The presentation of the product review ad genre on the TV channel will boost the awareness campaign of the new fast food entrant, The Grilled Garden Burger by the Grrillos restaurant enterprise.