Introduction
Development and expansion strategies are an imperative component of the business activities of any organization as they help increase market share and profit. Thus, analyzing the activities of existing companies can be helpful in order to better understand the actions that need to be taken to improve performance. Transsion has taken specific actions to increase its capabilities and obtain additional benefits from the provision of its services.
Development Strategies for Transsion
Global growth strategies are one of the ways that companies can use to improve operational efficiency and increase business profitability. Transsion relied on a strategy to maximize influence in the African market without paying attention to China and other regions. This can be traced from certain steps that the organization took, such as diversification and vertical integration. This approach has evolved over time in such a way that Transsion has strengthened its geographical presence in different regions, thus expanding its network.
In addition, the company invested resources in building an infrastructure that would be as environmentally friendly as possible and could contribute to the conservation of nature and the environment. In this way, the organization was able to improve its presence in a safe way and increase its influence.
For further development of Transsion, one should select further development of its existing ecosystem in Africa. This decision is justified by the fact that the organization has invested a lot of resources in strengthening its presence in this region and transferring management there. Such a focus in the future may lead to the company gaining maximum influence in this market and will be able to subsequently move to other regions from a stronger position.
Conclusion
In conclusion, growth and expansion strategy is an important aspect that can affect how an organization generates profit and manages innovation. Thus, Transsion has chosen a narrow focus to focus all its attention on the African market. This helped the organization gain control of a significantly larger market. Further development in this direction may allow us to strengthen ourselves further in order to increase influence and prepare for other regions.
References
Zhuang, X. (2020) “Transsion Mobile: Deep Blue Ocean in Africa,” Insead Publishing, page 13, paragraph 2.