Twitter is a useful tool for reaching marketing objectives because social media is beneficial for companies of all sizes. It crosses several demographic boundaries and disseminates the company’s message, enabling the organization to reach a wider audience (Ward, 2022). Many successful worldwide companies employ Twitter and hashtags for their marketing campaigns. For instance, Coca-Cola, with its #ShareACoke or Domino’s campaign of #letsdolunch. As it can be seen, many companies fit Twitter into their marketing strategies and employ its possibilities and global reach. This suggests that most brands have the chance to increase brand awareness and create a significant amount of user-generated content using Twitter hashtag campaigns.
Hundreds and thousands of tweets can be grouped together using hashtags, which are searchable identifying words or phrases. This is a beneficial approach to make the material more noticeable to people outside followers. Most active Twitter users are familiar with several well-known hashtags, for instance, #ThrowbackThursday (Zote, 2021). To contribute to discourse or promote their products, many brands cling to pressing issues using hashtags. Twitter is available for free, however, there are lots of advertising possibilities. Promoted tweets, one of the most helpful features, allow businesses to reach more consumers and boost engagement (Zote, 2021). Except for the “promoted” label, these advertisements appear to be regular tweets. Additionally, Twitter offers a variety of marketing tools that businesses may use to enhance their marketing operations (Ward, 2022). For instance, using Twitter Amplify, an organization can post live content videos (such as a television stream) that company can connect with a business or sponsors. Delivering material to a specific audience can assist a business in reaching users beyond current subscriber base.
References
Ward, S. (2022). What Is Target Marketing?Small Business. Web.
Zote, J. (2021). Twitter hashtags: How to find and use the right hashtags.Sprout Social. Web.