In the 1980s, resourceful entrepreneurs saw the necessity for providing an alternative to the traditional doctor’s office. Unsatisfaction with physicians and long waits made it possible to promote urgent care centers. These centers include essential equipment and do not attract medical recording, thus providing people with urgent aid (Thomas, 2020). Nowadays, almost all agencies require proper marketing promotion to become successful in the relevant scope. It is necessary to analyze relevant experience in urgent care centers to determine the successful objective for this type of agency.
Multiple advantages of urgent care centers distinguish them from traditional offices. After researching, entrepreneurs suggested that such organizations’ quick service, high mobility, and comfortable location are benefits (Thomas, 2020). They assumed that people would favor urgent care agencies more than ordinary hospitals. Additively, entrepreneurs shaped the precise image of their potential customers – these were men and women aged 25-40, educated enough, open to innovations, usually with middle- or high-income (Thomas, 2020). Profound market research and the knowledge of characteristics of the best prospects led entrepreneurs to success; they analyzed the needs of their future customers and managed to make a successful promotional campaign. Relevant literature assumes that digital marketing is an innovative and effective way to promote healthcare organizations (Ekiyor & Altan, 2020). According to my friend who participated nurse internship in a health care organization, optimization, social media promotion, creating helpful and attractive content, and knowing customers’ needs are critical factors to success for urgent care centers. Today, organizations should be seen on social media; making appropriate content allows entrepreneurs to engage more customers.
Overall, it is possible to define the SMART marketing objective after identifying critical steps to success. ‘Specific’ will stand for customers’ need for quick and comfortable service, ‘Measurable’ defines a specific period for promotion, and ‘Achievable’ is meant to design detailed marketing campaigns and delegate tasks among people. Then, ‘Relevant’ determines whether the goal aligns with the objective, and ‘Time-based’ sets a realistic time frame for the urgent care center promotion to be done. Therefore, the agency’s main objective is to deliver timely service and customer comfort.
References
Ekiyor, A., & Altan, F. (2020). Promotion and Marketing Communications. IntechOpen.
Thomas, R. K. (2020). Marketing Health Services, Fourth Edition (4) (Fourth edition). AUPHA/HAP Book.