I agree with the speaker that without ideation, it is impossible to get to the final solution and that ideation always equals opportunity. Having an idea is not sufficient to enter the market, but it is enough to start the business. However, there is a need for proper implementation, promotion, and strategic planning to succeed in the industry. Ideation is the process of conveying a perspective idea to others. This also includes solving the existing problems of customers through an innovative solution.
Moreover, ideation is a process of generating ideas that potentially provide some great solutions to implement. For example, mind mapping is an effective method that can help a team to come up with new ideas (Campos, 2020). By this, the business structure can have a fresh look at the problems of customers. I liked Steve Jobs’ approach on ideation that was proposed by the speaker of the podcast as the tool for a successful business start. He said that if people do not know what they need, he would build a thing that they would need when they see it. It is a good strategy to follow as it motivates business teams to work productively and generate ideas. One more thing is that business structures should also make people’s life as easy as possible to ensure that the products and services of the company are a necessary part of their daily life.
Overall, ideation equals opportunity as it allows the flow of new ideas and brings up solutions for the exciting problems of customers. In addition, to be successful in the business, there is a need to complete ideation and not stopping at the stage of an idea. So further actions with a good idea should be applied.
Reference
Campos, J. (2020). Why You Should Use Ideation When Creating Your Startup. European Innovation Academy. Web.