Non-fungible tokens (NFTs) are unique cryptographic tokens existing on a blockchain and cannot be replicated. Presently, NFTs provide a way to create unique digital assets representing ownership of digital world assets. Thus, NFTs allow companies with vast opportunities to generate new revenue streams. NFTs offer smart contracts, which is vital in facilitating customer engagement. Therefore, NFTs hold the promise to facilitate the collectibles phase and change the game in client loyalty. Another important reason NFTs are important is because they represent digital files such as audio and video to build and promote brands. NFTs encourage interaction and create unique brand experiences. The wide range of creative products has given rise to a new method of creating awareness and customer engagement, which are important elements of an effective marketing strategy. It is important to note that NFTs lack productive value but rely on demand. If the demands rise, companies can have a profitable investment.
NFT has the potential for a profitable investment. Companies can monitor trends and the market daily to maximize NFT investment. Then, they can sell at the proper time because NFT fluctuates in value. Besides, NFT helps create and distribute digital products. NFT can help E-commerce companies with the problem of return fraud which significantly eats into a brand’s profit margin to provide authentic goods for trade. The NFT technology allows authenticity, traceability, and transparency of the transaction. In addition, NFTs allow transferability because it is easier to trade NFTs in some markets with wide-ranging options. Most importantly, the NFTs support inclusive growth. NTF creators interact with their customers directly. NFTs bring various content creators, facilitating new avenues for inclusive growth for companies.