Inherent Interests of the Source Publication and Author
Plastic surgery entails specialty reconstruction, restoration, or modification of the body. It involves both the enhancement of the appearance of a person and the body and facial tissue defects’ reconstruction because of trauma, disease, or birth disorders. However, the video of Whitney Cummings in her ad is illegal plastic surgery. The report is an overview of an article based on plastic surgery as reported in Ad Week Magazine publications.
The author, T. L Stanley, states that Whitney Cummings has added a new skill termed the board-certified plastic surgeon or the Liquid Death campaign, although the exception is invalid. This is in addition to her being a Hollywood multi-hyphenate. However, she is taking her first showcasing turn in the high-concept liquid death ad that destroys a sustainability message with an absurd premise.
Legal, Regulatory, and Ethical Considerations Discussed in the Article
Whitney Cummings, posed as a medical expert in the crisp white laboratory coat, presides over a plastic surgery center that redesigns plastic waste, transforming it into implants for chins, calves, and butts. Cummings asserts that she is also a client, as revealed in the sets of a specific body part in a final disclosure of the video (Stanley, 2023). She has busted the recycling myth in the absurdist ad by being a comedian, actor, and podcaster.
Furthermore, Cummings, an investor in the corporation and the canned water brand’s ambassador was a tactically fit for the newest Liquid Death #Death to Plastic campaign. She was innovative and creative in matching the ads in the video, as the brand did not want to create a general earnest strategy for the environmental message, as customers are insensitive to bad news. But, the company wanted to confront the myth that not all plastic waste gets recycled. It is noted that only approximately 5% works based on the brand (Stanley, 2023).
Hence, the company offers a ridiculous solution that puts the remaining 95 percent to work in the beauty industry. However, it sounds ridiculous to propose the idea that people can address the issue of plastic pollution by having everybody shove beach plastics inside their body cavities. The article is essential because it helps show people’s views on plastic waste and its environmental effects (Stanley, 2023). The author outlines that just a tiny proportion of plastic waste gets recycled.
Consequently, the source publication is interested in the problem being fashioned in a given way. It is due to the brand not that people have become so insensitive to lousy news; therefore, if there is a need to reach most of them. One should make them laugh concerning something established on a piece of truth.
The brand wants people to learn about the environmental problems created by increased plastic waste. The exaggeration of individual capacity using Photoshop pictures contravenes the ethical guidelines on ads for the advertisement of having no misleading and deceptive content (Stanley, 2023). Posting ads using inappropriate videos can lead to safety risks, which may contribute to emotional and mental damage to people, primarily those using plastic surgery.
Recommended Course of Action on Plastic Surgery Advertising
The legal ASCI code needs advertisements to be legal, honest, truthful, and decent, and outlaws advertisements that are detrimental or offensive to the public, as in the case of Cummings’s ads. Under the country’s governing law, assertions in advertisements should be truthful, cannot be unfair or deceptive, and have to be evidence-based. Cummings aimed at campaigning against plastic waste and environmental pollution, but using recycled plastic surgery is misleading (Stanley, 2023). In my opinion, the brand should focus on communicating fair and truthful information to the public on the issue rather than using fake news to draw attention.
Reference
Stanley, T. L. (2023). Whitney Cummings gives new meaning to plastic surgery. Adweek. Web.