The beginning of Kevin Allocca’s speech attracts viewers’ attention by addressing everyone’s desire to enjoy work. He states that his position of a trends manager at YouTube implies the duties, which are fun for others (Allocca, 2011). By adding that the desire to be stars is understandable and the world provides opportunities for it, Allocca ensures that people follow his presentation. This technique’s effectiveness is complemented by the division of information into three parts: tastemakers, communities of participation, and unexpectedness (Allocca, 2011). First, he talks about tastemakers ‘role in promoting the videos, which otherwise present no value.
Second, he narrates about the significance of creative communities by providing the examples of Rebecca Black’s Friday song and Nyan Cat. It is explained by numerous parodies, which appear right after the videos go viral. Third, Allocca proves that the events’ unexpectedness adds to their attractiveness. By the end of this powerful speech, he claims that this trend indicates the direction of the entertainment’s development. Thus, his presentation is effective, and it includes interesting charts and visuals. As for improvements, it would be better to add more information on how the present-day stars are connected to YouTube.
References
Allocca, K. (2011). Why videos go viral[Video]. TED. Web.