Introduction
To generate awareness and money for endangered animals, the World Wildlife Fund (WWF) started the #EndangeredEmoji advertising campaign in May 2015. The campaign targeted youthful smartphone users and urged them to use uniquely configured emojis to represent threatened species of animals in their communications and social media postings. Emojis that are straightforward and relatable were used in the campaign, which opened it up to a larger audience and raised consciousness and support for the preservation of endangered species.
Audience and Motives to Appeal
Young smartphone users were the target audience for WWF’s #EndangeredEmoji campaign. The ad played on their sentiments by showing them how to employ the emojis they used to interact with their peers to generate awareness and funding for endangered animals. By encouraging people to embrace a new form of communication and donate to the WWF, the campaign capitalized on the widespread use of emojis, as depicted in Fig. 1 below.
Fundraising Strategies
Several fundraising strategies were employed by the #EndangeredEmoji effort to promote contributions to the WWF. The campaign used social media sites like Twitter, Instagram, and Facebook to appeal to a wider population (WWF, 2015). The creative use of emojis to spread awareness and collect money for endangered species was one of the campaign’s strengths.
Strengths and Weaknesses
The campaign was attractive and well-designed, making it simple for users to comprehend and participate. However, the campaign’s major weakness was that not all demographics might find it appealing. Emojis and social media are useful for engaging younger audiences, but older audiences may not be as interested in the promotion.
Conclusion
In conclusion, the WWF’s #EndangeredEmoji campaign was an aesthetically striking ad campaign that successfully tapped into young smartphone users’ sentiments and feelings of social concern. The campaign successfully drew much attention to itself and raised money for the WWF’s preservation programs through social media platforms, business alliances, and gamification strategies. Developing such ads helps garner more traffic and recognition from people since they easily relate to them.
Reference
WWF. (2015). We’re using #EndangeredEmoji to save real animals from extinction. please retweet to sign up and help. Twitter. Web.