Introduction
Our modern era has influenced the beginning of the so-called Fourth Industrial Revolution which has particular unique characteristics that can only be applied currently. Advanced production and smart digital technology are two main factors of the present industrial process that directly affects all levels of management and social interactions. The innovative approach to technology can be described not only as autonomous and interconnected but also as able to increase technological and digital intelligence and put it back into the physical world. Thus, the most striking innovative feature of today’s technological revolution is the unification and connection of the real and digital space to boost human understanding of information and knowledge in general. Further, organizations are also being transformed using technologies with operational excellence that change the approach to customer service and digital validation. Speaking of new technological spheres that are highly interactive and promising for future generations, scholars distinguish robotics, nanotechnology, artificial intelligence, neural networks, quantum computing, and so on (Coteleer et al., 2020). Moreover, such types of modernization can question people’s perception of design, social advertising, and the way society views visual information as a whole.
Technology that is Changing User Interactions
Undoubtedly, modern everchanging technological advances greatly affect any user interactions, especially the ones that are connected with digital aspects of social communication and management. Hence, user interactions are altered because of the aforementioned peculiarities of the Fourth Industrial Revolution, where the implementation of artificial knowledge and intelligence in the physical world becomes quite significant from everyone’s point of view. Therefore, ushering in a digital reality cannot be unnoticed by the organizational systems everywhere because it puts the consumer/partner experience in a more essential position than it was before (Coteleer et al., 2020). What is more, the advancement is happening at an exponential pace, which is unprecedented – this fact is affecting user interactions greatly. To keep up with this modernization process, specialists have to be rather perceptive and susceptible to new information because it has never become outdated so quickly (Schwab, 2016). Thus, scholars predict that the way of interaction between consumers, users, and creators will be greatly altered through autonomous logistics and distribution.
Changing Principles of UI/UX Design
To take into consideration everything that has been mentioned before, nowadays, the UI/UX design community is obliged to follow multiple principles to stand the test of time and stay relevant. First, UI/UX designers’ number one goal should always be to meet the user’s needs completely. That is because, in the realm of the Internet and limitless global online opportunities, it is highly important to choose an individual approach when working with customers who seek original designs among common patterns and prints. Second, designers have to be aware of user control and freedom, meaning the right of the customer and the maker to be creative and unique in the digital sphere of influence. Third, accessibility in the modern age is highly relevant and important for high-quality design so digitalization helps the process of creation and construction of new features and products. Moreover, customers and other users look for consistency in the creations of the design community as well as following high standards. Indeed, in a world of constant change, designers have to prepare to find trustworthy communities to prepare themselves for the repercussions of the Fourth Industrial Revolution.
References
Cotteleer, M., Sneiderman, B. (2020). ‘Forces of change: Industry 4.0’.
Schwab, K. (2016). The fourth industrial revolution, Davos 2016. Web.