This is an extremely frustrating fact that some commercials or advertisements within American broadcasting make people get bewitched and simply buy whatever. The campaign ‘America Runs on Dunkin’ can be deservedly called a national offense for those who understand the real underlying meaning. The United States of America has had Dunkin Donuts’ products since the middle of the last century. Although the company has been known as an American feature in a long run, today it boasts of the extremely outrageous fact of launching anti-advertisement. Namely, the anti-advertisement characterizes the people of America – with all its diversity – as an ignorant nation.
It is hard to believe that an average American, who has been living in this state for years and saw the old good ads of the company before, such as “Time to make the donuts”, are likely to indulge in wasting their money just because the company conveys that all America does that, and this became a common American habit. To be more exact, it is necessary to draw the example of the ‘Auto-pilot’ campaign here. It suggests to firstly buy a coffee or going to their store before doing anything else at the beginning of the day. So, why is it considered to be the best thing to do in the morning? Who said that hopping in your car and driving to the nearest Dunkin store makes you a proud American? It is decidedly that Americans do not pay much attention to what they do with their savings and furthermore with their lives. However, sorrowfully, this forces to make a conclusion that ‘Corporations Runs the US’
Another commercial that aroused controversial feelings as per diversity and mental abilities of Americans is the campaign about ‘Fritalian’. Isn’t it the saddest thing in the world when the foremost fast-food company in the American market persuades that Americans are not able to ‘form the words’? Whereas keeping in mind that the US is the richest country as per diversity of the population. This is a real anti-ad for those who stick to it and take it for granted. Moreover, this fact becomes even more embarrassing when we realize that ‘corporations run the US’ because of this way the scale of the horrible ignorance enhances, creating a new image of Americans – the wrong one.
The anti-ad broadcasts that high-calorific products as ‘White Hot Chocolate’ – being a new flavor – make us proud to be Americans. Is it really so? What hides beyond that? Maybe, it is the fat rates of America and the related diseases that should really force us to open the eyes, while corporation offers to autopilot to the nearest Dunkin’ Donut store where neither grammar nor culture matter. Therefore, it is necessary to mention that corporations have to respect the nation rather than releasing the anti-ads hoping that people will not be able to understand the hidden motives.
In conclusion, it is essential to not let the slogan ‘America runs on Dunkin’ fool Americans, whereas it is all the other way around: Dunkin runs on America, indeed. The right way to handle the problem is to either come back to old slogans or make up new ones, less offensive since the buyers that corporation targets are the working class. So, it is important not to humiliate the nation because the latter is the one that helps Dunkin’ Donuts say ‘America runs on Dunkin’.