The airline freight and delivery services market consists of public and private-held cargos, which work together to connect state infrastructure. Most airlines, such as United Parcel Unit and Federal Express, offer door-to-door services as required by the clients. Other integrated careers include TNT holdings held vertically by a service chain of warehouse distribution, retail locations, and delivery services. The paper focuses on Polar Air Cargo and Federal Express as the major companies specializing in airline delivery. The two will be placed on their respective Ionology quadrants alongside major strategies that will help in realizing their goals.
The Position in the Ionology Quadrant
Federal Express
Federal Express has been on top for a long time due to its ability to satisfy clients and employees. The firm’s excellent service delivery has helped boost the confidence of the clients as they are assured that their packages will always be delivered on time. On the other hand, the existing competitive workers’ benefit alongside professional work setting has helped establish a strong team of loyal workers that are adequately focused on achieving the company’s goals (Yu et al., 2019). Due to enhanced motivation, workers have an intense focus on quality service delivery and good customer relation making the company synonymous with reliability and quality.
It is clear that Federal Express has all the necessary features to be accorded prime company status. Its good reputation has been due to its well-established excellence culture, which raises mediocre levels of standard companies. It is imperative to realize that the high level of the company’s commitment to quality is exceptionally inescapable, making it part of the whole brand (Qing et al., 2020). For this reason, when clients find the company’s logo, they are convinced that the firm will deliver indicated promises regardless of existing challenges. In simple terms, the company operates with the fundamental value proposition where they move products from one place to another for an improved price than any other company.
Polar Air Cargo
Polar Air Carrier is based in New York and deals with moving scheduled cargo from America to countries such as Asia, Europe, and North America. The company’s annual income is reported to be more than twenty times less than Federal Express, making it less competitive. Being a young company than FedEx, it has less market share due to increased competition by more significant well-established firms. Polar Air Carrier needs to increase its industrial share through increased online presence, making it among the essential outcomes clients receive whenever they are looking for a freight mover (Yu et al., 2019). However, the company’s slogan of keeping clients connected to their product market and establishing new ones appears non-competitive because it is familiar to all freight operators. Therefore, it is evident that the company in question has more features of using an attention strategy to expand its market.
Future Strategies
FedEx
The main focus of the FedEx Company is to become an outstanding and progressive service provider that uses technology and other available resources to meet the expectation of its clients. The company aims soon to maintain its leadership position as the best cargo transporter. To realize this aim, the company has developed basic but effective strategies. The first plan should ensure proper adherence to set deadlines no matter the challenge a particular task may pose (Meng et al., 2019). This is intended to boost its reputation for reliability, establishing a team of loyal clients across the globe. The quality of its services is also expected to be consistent to win the customers’ trust in the company. In addition, the company should also focus on checking whether improvements are ongoing, which helps determine long-term success. Finally, the company needs to match the feeling of customers about the services offered by the company. In this strategy, the common assumption is that if the company ignores the customers’ emotions, all the improvement strategies will likely remain theoretical.
Polar Air Cargo
The company’s long-term aim is to become one of the market’s most trusted customer partners. The company focuses on continuous growth by increasing its market share by winning more customers online. To realize this plan, the company should build a long-term air transporter with most Asian firms such as Cargo lux, U-Freight, and Eastern China (PĂ®nzariu & MĂ®nea, 2019). This strategy focuses on entering the market of moving inputs, cars, production lines, and electronic components.
Moreover, the company needs to intensify its dealings with the US military through increased collaboration with the government. Recent statistics have shown that the company operates more than 40% of its business with the US military and aims to enhance the number (Milewski & Smal, 2018). As a result, the company should aggressively and actively be bid to enter into military cargo transport while ensuring that all the shipment awarded to it is delivered within the set deadlines. Moreover, the company needs to put more effort into understanding customers’ needs and ensure they are met as this help in improving their trust and loyalty. The company must also identify strategies other prominent firms applied and put all necessary efforts into ensuring their services match or surpass competitors.
References
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Qing, K. J., Kee, D. M. H., Soon, J. C. T., Hui, C. K., Singh, A., Kurniawan, O. E. & Sin, L. G. (2020). The impact of employee satisfaction, organizational commitment, job performance and teamwork as the success factors in FedEx: A study of FedEx’s employees in Malaysia. International journal of Tourism and hospitality in Asia Pasific (IJTHAP), 3(2), 48-56.
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