Introduction
As a holding company, Al-Hayat Pharmaceuticals consists of many health care facilities which operate in more than 10 regions of UAE. It is one of the largest companies in healthcare business and pharmaceuticals. The structure of the company is based on the three main segments; same as their corporate structural organization which is organized into franchises and other therapeutic structures. The first structural segment deals with the consumer as a healthcare dependant. It helps in production of most of the products for personal and health related uses. The second structural category is the medical device and diagnostics department. The focus of this segment is critical in adopting all matters related to technological advancements and offering solutions in the field of disease diagnosis. The last segment of corporate structure deals with the pharmaceuticals.
Tamweel Company was introduced in 2004 and has grown to be the largest publicly owned Abu Dhabi real estate institution. Currently, the institution has financed property worth over AED 10 billion and offers services especially in financing the real estate industry. Besides, the company deals in brokerage among other activities. The company also participates in staff assistance programs that are aimed at instilling moral suasion in business. It serves as a subsidiary of Dubai Islamic Bank. The company has four branches across the United Arabs Emirate. Same as Al-Hayat, the structure of the Tamweel Company is based on the three main segments. The first structural segment deals with the financial services as consumer dependant. It helps in provision of financial services. The second structural category is the support services. The focus of the segment is critical in adopting all matters related to technological advancements, offering solutions in the field of performance evaluation. The last segment of corporate structure deals with the internal control. Based on needs of customers, the institution has an inclusive system incorporation that facilitates support of single contract point as the basis of the operations management model. It was identified to be the best strategy that would facilitate the company’s gain in long term operations.
Implementation Strategies of AL-Hayat and Tamweel Companies
The topological structure of Al-Hayat Pharmaceuticals consists of communication and operations management system which help in determining efficient performance and optimal resource use. The question that arises at this point is how it makes decisions for proper performance within its operations. Based on the credo emphasize, it stresses on ethical behaviour and customer satisfaction within accepted standards of moral obligation on the forefront, while the stakeholders at bottom of the triangle (Johnson, Scholes & Whittington 2006). The continuum of increasing the value of quality in operation of human being lies in data, information, and knowledge. After conducting a thorough research on customers in the market, the management leant that customers preferred a single company contract. Based on needs of customers, the management decided to come up with health care system incorporation that could help in supporting a single contract point as the basis of the operations management implementation model. Addressed in the company’s magazine, it was identified to be the best strategy that would facilitate the company’s gain in long term operations is value and quality improvement.
On the other hand, Tamweel Company has efficient knowledge and experience in uniqueness of products and services in terms of their requirement in order to produce high quality products in its operations managed system. The variables are connected at central point by strategic planning which encompasses costing, speed, quality, flexibility, and dependability to create a smooth continuous operation tracking model that operates like computer from one segment to another in the volatile financial service and real estate industries. Therefore, the major part of success puzzle for operations implementation management strategy delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles, defining value of the business, determining requirements, clarifying the vision, building teams, mitigating task, resolving issues, and providing direction as incorporated in the operations management system of Tamweel Company. The management of the company through their resource managers has realized that its success lies in the credo and corporate strategy rests on these values. The corporate strategies of the company are based on production, marketing, human resource, and efficiency monitoring units (Johnson, Scholes & Whittington 2006).
Being a company that manufactures healthcare products, Al-Hayat’s main objective is to ensure that they produce products of high capacity and quality. Continued production of the health care products has made the company make revenue in millions of dollars as generated from its main products. The second corporate implementation strategy by the management is to create a decentralized system. This is to aid in governance structure (Johnson, Scholes & Whittington 2006). The approach adopted by the management is to ensure that decision making process is shortened thus, avoidance of bureaucracy in its product lines (Johnson, Scholes & Whittington 2006). Furthermore, adoption of decentralization by management is to ensure direct contact with customers who through research conducted, proposed for a contract point.
In sharp contrast, Tamweel’s corporate implementation strategy proposed by the management is to ensure long term operation. For implementation of the strategy, the management is to balance both the short term and long term consideration towards decisions making. Management that ensures long term obligations are fulfilled considers mostly the role played by resources invested in technology, continued innovations in creation of new financial products, and conducting intensive researchers in the market to identify fresh market niches. Customer satisfaction is the focal point of the company in attaining competitive advantage in the market above other players. Specifically, Operations systems are employed at Tamweel Company to monitor and increase productivity at minimal error margins. This is possible because this model of operations implementation strategy system allows for operations process competitiveness as it cut down unnecessary overhead costs from waste and underutilization (Johnson, Scholes & Whittington 2006). Besides, it monitors wrongful use of resources or misappropriation in a production segment since each process must be accounted for (Johnson, Scholes & Whittington 2006).
Comparatively, the two companies share same corporate implementation strategy on people and their values within their human resources management programs. Consideration of the internal relationships among workers, suppliers, and the management is to ensure that these companies live as per their promise. This ensures that customers get high quality products (Johnson, Scholes & Whittington 2006). The success of the strategy is made through investing in the communities and its stakeholders (Johnson, Scholes & Whittington 2006). This strategy implementation dimension places the values of “flexibility, discretion, and dynamism at one end of the scale while stability, order, and control on the other, indicating that some organizations values adaptation, change and organic processes while others are effective in emphasizing stable, predictable and mechanistic processes” (Johnson, Scholes & Whittington 2006). Besides, it looks at “internal orientation, integration and unity on one side while external orientation, differentiation and rivalry on the other end” (Johnson, Scholes & Whittington 2006). This implies that the companies focus on their internal processes for success in market and competition.
Differences in Soft and Hard Aspects of TQM implementation
Developed by its financial department, Tamweel Company has come up with a hard skill comprising of a flexible, affordable, reliable financial support packaged for short term and long term options. Therefore, it can be customized by a user to suit his or her needs depending on the financial demand, role, and even position in the real estate industry. In order to attract potential clients, the marketing strategy narrows down to property developers and aspiring home owners. This ensures that financial information is correctly reflected besides saving time which is of essence in property development and purchasing (Johnson, Scholes & Whittington 2006). These aspects have been implemented in a closed goal oriented management plan. On the other hand, Al-Hayat’s hard skills are internalised in the periodic performance review and efficiency in the production line. Apparently, Tamweel has more developed hard skills than Al-Hayat.
Al-Hayat’s organisation philosophy encompasses a procedure that is applied in evaluating whether there are any risks linked with the identified hazards facing employees or not. This risk assessment model basically involves taking into account the duration, frequency and nature of work related challenges. Thus, this moral and social aspect is well developed in Al-Hayat. On the other hand, Tamweel’s labour management philosophy is shallow and very inefficient in taking appropriate actions in order to eliminate health and safety risks at the workplace. However, it entails minimizing the risks through proactive reporting of communication system (Johnson, Scholes & Whittington 2006).
Conclusively, the critical elements of an effective management implementation strategy include management commitment, employee involvement, workplace analysis, risks prevention and control, training for employees, efficiency in production, and operation. An effective management implementation strategy system must therefore include the evaluation procedure to help gauge its effectiveness and guide in creation of the measures to correct flaws in the system. Al-Hayat Pharmaceutical Company has a more complex implementation and review strategies than Tamweel Company. However, Tamweel has more efficient soft skills in its computerized systems than Al-Hayat.
Reference
Johnson, G., Scholes, K., & Whittington, R. (2006). Exploring corporate strategy. Essex: Prentice Hall.