Alibaba.com Dominance in B2B Market in China Case Study

Exclusively available on Available only on IvyPanda® Made by Human No AI

Having made an early entry into business to business (B2B) portal market in China (1995), Alibaba.com concentrated on small and medium sized businesses (SMBs) given their favourable numerical strength.

The portal market company capitalised on the fact that SMBs found it difficult to link up with the rest of the global firms given their limited capacity and language barrier.

Alibaba.com assisted the SMBs by organising their information, and then linking them with international firms (buyers). This saved the local SMBs time and money they would spend in attending trade fairs and exhibitions in search of global business partners.

As such, the main lock-in effect that Alibaba.com used to woo SMBs their way was language. To date, it organises, translates and acts as a link-up between Chinese suppliers and global buyers.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2018, June 20). Alibaba.com Dominance in B2B Market in China. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/

Work Cited

"Alibaba.com Dominance in B2B Market in China." IvyPanda, 20 June 2018, ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

References

IvyPanda. (2018) 'Alibaba.com Dominance in B2B Market in China'. 20 June.

References

IvyPanda. 2018. "Alibaba.com Dominance in B2B Market in China." June 20, 2018. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

1. IvyPanda. "Alibaba.com Dominance in B2B Market in China." June 20, 2018. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.


Bibliography


IvyPanda. "Alibaba.com Dominance in B2B Market in China." June 20, 2018. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
1 / 1