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Alibaba.com Dominance in B2B Market in China Case Study


Having made an early entry into business to business (B2B) portal market in China (1995), Alibaba.com concentrated on small and medium sized businesses (SMBs) given their favourable numerical strength.

The portal market company capitalised on the fact that SMBs found it difficult to link up with the rest of the global firms given their limited capacity and language barrier.

Alibaba.com assisted the SMBs by organising their information, and then linking them with international firms (buyers). This saved the local SMBs time and money they would spend in attending trade fairs and exhibitions in search of global business partners.

As such, the main lock-in effect that Alibaba.com used to woo SMBs their way was language. To date, it organises, translates and acts as a link-up between Chinese suppliers and global buyers.

This Case Study on Alibaba.com Dominance in B2B Market in China was written and submitted by user Roderick Love to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.

Roderick Love studied at Baylor University, USA, with average GPA 3.28 out of 4.0.

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Reference

Love, R. (2019, June 21). Alibaba.com Dominance in B2B Market in China [Blog post]. Retrieved from https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/

Work Cited

Love, Roderick. "Alibaba.com Dominance in B2B Market in China." IvyPanda, 21 June 2019, ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

1. Roderick Love. "Alibaba.com Dominance in B2B Market in China." IvyPanda (blog), June 21, 2019. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.


Bibliography


Love, Roderick. "Alibaba.com Dominance in B2B Market in China." IvyPanda (blog), June 21, 2019. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

References

Love, Roderick. 2019. "Alibaba.com Dominance in B2B Market in China." IvyPanda (blog), June 21, 2019. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

References

Love, R. (2019) 'Alibaba.com Dominance in B2B Market in China'. IvyPanda, 21 June.

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