Home > Free Essays > Business > Case Study > Alibaba.com Dominance in B2B Market in China

Alibaba.com Dominance in B2B Market in China Case Study

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Jun 21st, 2019

Having made an early entry into business to business (B2B) portal market in China (1995), Alibaba.com concentrated on small and medium sized businesses (SMBs) given their favourable numerical strength.

The portal market company capitalised on the fact that SMBs found it difficult to link up with the rest of the global firms given their limited capacity and language barrier.

Alibaba.com assisted the SMBs by organising their information, and then linking them with international firms (buyers). This saved the local SMBs time and money they would spend in attending trade fairs and exhibitions in search of global business partners.

As such, the main lock-in effect that Alibaba.com used to woo SMBs their way was language. To date, it organises, translates and acts as a link-up between Chinese suppliers and global buyers.

This case study on Alibaba.com Dominance in B2B Market in China was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Case Study sample written from scratch by
professional specifically for you?

801 certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2019, June 21). Alibaba.com Dominance in B2B Market in China. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/

Reference

IvyPanda. (2019, June 21). Alibaba.com Dominance in B2B Market in China. Retrieved from https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/

Work Cited

"Alibaba.com Dominance in B2B Market in China." IvyPanda, 21 June 2019, ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

1. IvyPanda. "Alibaba.com Dominance in B2B Market in China." June 21, 2019. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.


Bibliography


IvyPanda. "Alibaba.com Dominance in B2B Market in China." June 21, 2019. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

References

IvyPanda. 2019. "Alibaba.com Dominance in B2B Market in China." June 21, 2019. https://ivypanda.com/essays/alibaba-com-dominance-in-b2b-market-in-china/.

References

IvyPanda. (2019) 'Alibaba.com Dominance in B2B Market in China'. 21 June.

Powered by CiteTotal, easy essay referencing tool
More related papers