It is imperative to mention that the Research Resource page is quite helpful. For instance, Hoover’s online can be utilized to look for valuable information about a particular enterprise. The company details section is quite useful, and data regarding the property, subsidiaries, executives, and other aspects are provided. Also, industry reports are incredibly valuable, and they can be viewed and compared to have a better understanding of the current situation of the corporation. Academic search complete is also worth highlighting. The fact that it can be used to find peer-reviewed articles is quite beneficial. It is pretty convenient, and it is possible to sort the results based on an individual’s needs. The type of source that is preferred can be selected depending on the situation, and academic journals should be prioritized because the opinions of experts in this area are valuable.
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I chose Amazon as a transnational corporation that I am going to research during the next few months. The popularity of Internet sales has been increasing over the years, and many businesses have taken advantage of it (Tehrani 877). Amazon is one of the leaders in this industry, and it has become a globally-known brand over a relatively short period. It is primarily focused on such products as DVDs and CDs but has extended its range of operations. The introduction of audio and video streaming services is incredibly fascinating because it is relatively unexplored and has enormous potential. Consumer electronics manufactured by Amazon are worth highlighting because they are known for their high quality and a broad range of functions. The introduction of Amazon Prime was an exciting move, and it has helped to increase the profits of the corporation.
Customer reviews of the products have become a vital part of the website, and one could analyze them to determine if the quality is satisfactory and it meets the needs of an individual. One of the studies has shown that the impact of recommendations is statistically significant (Hsuanwei 176). The fact that the corporation involves its clients in the process of production of content is also worth noting, and it differentiates the enterprise from many others (Resca and Bygstad 29). It operates in the United States, and the headquarters are located in Seattle, Washington. I chose this transnational corporation because I have been a customer for many years and have seen the progress that has been shown. One of the aspects that I like the most is that the enterprise is not afraid of taking risks and frequently incorporates innovative ideas and approaches. I think that Internet sales will overtake the market at some point, and it would be beneficial to review the information about this company because such knowledge would help me in the future. The fact that it has several competitors that are trying to overtake its spot is also fascinating, and techniques that are utilized to maintain the advantage need to be studied because it is a crucial part of the business.
Hsuanwei, Michelle C. “Do Online Recommendations Matter? – A Multimodal Investigation of Amazon’s Co-Purchase Network.” Journal of Digital Information Management 13.3 (2015): 176-184. Print.
Resca, Andrea, and Bendik Bygstad. “Amazon and the self.” ACM SIGCAS Computers and Society 45.3 (2016): 25-33. Print.
Tehrani, Sherry. “Welcome to the Amazon: Leading Online Retail from Local Tax Avoidance into Your Backyard.” The Tax Lawyer 67.4 (2014): 875-908. Print.