Introduction
Online shopping became one of the most common things for people around the world. It is, as usual, today as going to the brick-and-mortar stores. However, online shopping also became one of the significant parts of the global economy with its top players such as Amazon.com, for example. Amazon is the largest Internet-based seller in the USA. The company started as an online seller of books, but later, Amazon became the platform for a variety of goods and services to sell. It is, probably, the quintessence of online shopping as people know it today.
The company does not have brick-and-mortar stores, but it has website versions in other countries, providing customers abroad with the same services and opportunities. It should be noted that Amazon represents itself as the company of innovations, developing its own products such as Kindle, Fire Tablets, for example, and several services under the Prime brand (About Amazon, 2016). Online shopping still has the potential to develop, and Amazon is the pioneer in many areas in this market, so the company has a future full of plans according to own representations.
Analysis
More and more people shop online, and they start to purchase goods unusual even for Amazon. The article by Riaz and Raman (2015) evaluated the emerging trends in online shopping worldwide, and the authors concluded that people started to buy literally everything online because it became more convenient and suitable for them. Amazon is focused on the products and services that people used to buy online. However, modern internet users buy even groceries online because such a channel of distribution is the most appropriate one in terms of time and effort spent. China is the top country in the list of purchases made online via mobile phone (PWC, 2016), so maybe Amazon should start to provide new services on this tremendous market instead of selling books online. However, according to the Nielsen Company (2010), six years ago, books were the most expected purchase online, so maybe Amazon is not that fast-reacting company after all. The trends change very quickly these days as it is clearly stated by Riaz and Raman (2015), and Amazon, as the company of innovations, should be more adaptable to the changes.
The point is that behind the delivery by unmanned aircraft that should be implemented by Amazon in the nearest future (About Amazon, 2016), the company may miss the major trend: people start to seek opportunities to buy online literally everything. It can be food, services common for offline retailers, and many other things an online seller with twenty years of experience may omit as not worthy of attention. According to Gregersen (2015), Jeff Bezos, the founder and CEO of Amazon, is busy with experiments according to his words: “Experiments are key to innovation because they rarely turn out as you expect and you learn so much” (par. 4).
Meanwhile, Riaz and Raman (2015) state that it is necessary to re-evaluate the online retailing business to see other, more trendy opportunities offered by the global market itself. A modern internet user knows that most everything can be purchased online. Such a person does not think about how it is done because technologies do not matter anymore. The convenience matters these days. If a pack of chips is delivered within 10 minutes to the porch of a house, it is convenient and quick. It does not matter who did it and how for a regular online shopper. The spectrum of goods and services is more important than technology providing it. It makes Amazon rather vulnerable because people do not want innovations, but they want more items on the shelf.
References
About Amazon. (2016). Web.
Gregersen, H. (2015). The one skill that made Amazon’s CEO wildly success.Fortune. Web.
PWC (2016).Global total retail survey 2016. Web.
Riaz, A., & Raman, S. (2015). The emerging trend of online shopping: A literature review. International Journal of Accounting, Business, and Management, 1(1), 1-6. Web.
The Nielsen Company (2010). Online shopping around the world. Web.