The project titled BetterWorld will create a mobile phone application for making the money donation procedure faster and more comfortable. Thus, an increase in donations is expected. The project is aimed at attracting both NGOs and individuals.
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It is supposed that the project in question is going to take eighteen months. A year and a half will suffice for developing an application and carrying out it’s testing, as well as working on the bugs that its pilot version may have. Also, the economic aspect of the project should be considered.
Team and Resources
The team will consist of the developers, the designers, and the project leaders. If no developers are interested in volunteering, it will be necessary to hire one.
Subjects: Number and Age Range
It is quite remarkable that philanthropy and charity may concern every person who has come of age. Therefore, there should be no boundaries as to the donors’ age, as long as the latter have reached the legal age (18 or 21 depending on their state of origin). Herein, however, the project’s critical challenge lies: it is necessary to come up with a promotion program that will attract volunteers of all ages and walks of life. It is suggested that the advertisement of the organization and its services will be carried out via robust social networks, including Facebook and Twitter, and traditional media to grab the attention of both younger and mature audiences.
Values to Be Created
Since the project in question will be based on charity’s principles, it will be necessary to introduce such concepts as social, personal, and professional responsibility into the organization (Baker and Baker “Electronic Records: Financial Management Tools and Decisions” 221).
The implementation will be achieved with the help of Lewin’s three-step model (Levasseur 72). At first, the scanning of the target area will be carried out. Next, the team members will define the possible avenues for implementing the change. Finally, it will be necessary to promote the idea of donating with the help of phone apps to view it as natural.
Piloting and Scanning
The project will be supervised closely. Progress tests will be run daily. Moreover, the tiniest issues will be detected instantly and dealt with at the earliest stages of their development.
Costs and Revenue Stream
As far as the direct costs are concerned, the development of the application in question will require spending financial resources on the work of computer engineers and designers. Telephone charges should also be listed since the participants of the project will have to keep in touch on a regular basis. The indirect costs will include office supplies and computer hardware (“Divert vs. Indirect Costs” para. 4–5).
Seeing that the project in question is going to be based on philanthropic grounds and serve those in need, it is going to receive primarily public support. However, our team is also hoping to attract various organizations as sponsors.
Testing the Model for Sustainability
For the project to be credited a viable, it will be required to carry out testing and, thus, check its sustainability. The latter should not be perceived in its narrow context of financial stability; instead, the phenomenon of sustainability should be viewed as an all-embracing approach that allows for encompassing every single process within an organization and maintain the balance of these elements within the latter.
As far as the choice of the basis for a sustainability strategy is concerned, the cost-benefit analysis of the company taken in a month after the organization is started should be viewed as a decent option. The CBA will help identify the costs and check whether they will be covered in the course of the concept promotion and in the process of selling the end product to the customers (Römer, Lang, and Hartbauer 2).
In the course of testing, it will be crucial to identify the viability of the project, as well as figure out whether it covers the costs that will have been taken in order to design it. Therefore, the fundamental hypothesis to be proven in the course of testing the application can be put in the following way:
- The application for donating charity money online will attract both non-governmental organizations (NGOs) and individuals willing to contribute to society and/or finance the project so that it could have a future;
- The integration of the application into people’s lives will make a difference in the very idea of donation and encourage sympathy towards the needy among the rest of the members of the contemporary society, both in the United States and all over the world;
- The costs for developing the model will be covered by the funding and other types of financial support offered by the future partners within a year from the start of the project.
Testing the Hypotheses
The process of hypothesis testing, however, is going to be quite tricky, seeing that the concept to be assessed combines a range of elements and, therefore, requires a multilateral approach (Baker and Baker “Estimates, Benchmarking, and Other Measurement Tools” 211). As it has been stressed above, the CBA approach will be used for addressing the evaluation of the financial progress. Therefore, the CBA tool will be used for the assessment of the third hypothesis. A survey among the customers will help check the second hypothesis; as far as the first one is concerned, the analysis of the increase in the number of donors and donor organizations will help define the success of the project.
Baker, Judith R., and Richard W. Baker. “Electronic Records: Financial Management Tools and Decisions.” Health Care Finance: Basic Tools for Nonfinancial Managers – with Access Code. 4th ed. New York, NY: Jones and Bartlett Publishers. 2014. 217–230. Print.
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“Estimates, Benchmarking, and Other Measurement Tools.” Health Care Finance: Basic Tools for Nonfinancial Managers – with Access Code. 4th ed. New York, NY: Jones and Bartlett Publishers. 2014. 205–214. Print.
“Divert vs. Indirect Costs.” The University of Alaska Anchorage. 2012. Web.
Levasseur, Robert E. “People Skills: Change Management Tools – Lewin’s Change Model.” Interfaces 31.4 (2001), 71–73.
Römer, Hellner, Alexander Lang, and Manfred Hartbauer. “The Signaller’s Dilemma: A Cost-Benefit Analysis of Public and Private Communication.” Plus One 5.10 (2010), 1–9.