Introduction
As non-profit organizations build fundraising agendas and widen strategies for meeting fundraising targets, they must first consider their donors, putting themselves in his or her position and evaluating whether they have reached a level of engagement for financial support. Organizations that are aware of donors’ level of engagement will develop strategies that are addressed directly to donors, avoiding strategies fixed in blanketed messaging and publicity stunts. Strong fundraising organizations speak to the levels of engagement and interest of the donor who is determined to help the people served.
As a fundraiser, it is obligatory refusing to give in to the temptation for temporary products at the expense of long-term relationship development. Fundraising is an engagement procedure that will take time, persistence, and continuing maintenance (Burk, 2003). Philanthropy is a long-standing investment that can give in positive results once donors are engaged (Burlingame, 2002). Furthermore, it characterizes a fundraising future for the organization by crafting approaches that put the donor and the people served at its heart.
About the organization
Angels of Hope is a self-governing non-profit organization that operates both locally and internationally, to promote human rights, sustainable growth, environmental safety, humanitarian response, and other public benefits.
The organization is proud and honored to operate across many countries and cultures, with different people and in environmental and social as well as, opinionated systems.
The organization’s interest to carry out its duties is based on a universally accepted civil right guaranteed by the First Amendment to the US Constitution (freedoms of speech), legislative body and association, and its involvement in democratic developments, and on the values, they aim to promote.
The organization’s credibility is also consequential from the value of their work, and respect as well as the support of the populace with and whom they work, their donors, more all-inclusive public, government, and various organizations around the world.
Angels of Hope seeks to encourage their credibility by responding to intergenerational interest, public and logical concerns, and legal responsibility for the organization’s effort and success.
How Angels of Hope work
Angels of Hope can balance but not reinstate the dominating role and primary task of governments in promoting unbiased human development and welfare, to support constitutional rights of the masses and protect system formed by the interaction of a community of people with their physical environments.
The organization’s stakeholders
The task of the organization is to reach its proposed mission successfully and visibly, consistent with its significance. In this, they are liable to their donors and supporters. The organization’s donors and supporters include:
- People, including future age groups, whose rights, they aim to protect and progress.
- Supporters
- Individuals that donate finances, goods, or services.
Donor cultivation process
The requirement for the not commercially motivated organizations to go “beyond fundraising” and to understand and utilize development principles continues to grow. Increased competition among funders and a higher level of complexity among donors have changed the character of charity, development, and fundraising (Hedrick, 2008).
Non-profits organizations were once regarded as needy institutions to which people gave out of a sense of obligation, on the other hand, nonprofits now find they are being evaluated against different and tougher criteria based on their own financial and community performance and their capacity to meet donor needs for contributed funds (Hedrick, 2008). This shift in expectations requires organizations to practice the longer-term process of development which goes beyond fundraising.
Angels of Hope values the civil rights of donors, and they update donors about the fundraising motive, and about how their monetary gift is being dispatched to various projects.
The organization is responsible for updating the donors about the position and authority of the finances sent to them, and anonymity except in cases, where the magnitude of their contribution is such that it might be pertinent to the organization’s autonomy.
Use of Donations
In raising funds, the organization will perfectly describe its activities and wants. The policies and practices of the Angels of Hope will guarantee that gifts and donations advance the organization’s mission. Where gifts are, generated for a project, the donor’s appeal is honored (Hedrick, 2008). If the organization requests the general public to contribute to a project or goal, each organization will have a plan for managing any underperformance or excess, and acknowledges this, as part of its demand.
Donations in kind
Some contributions may be granted as goods or services. To maintain their success and independence, the organization will: record and circulate details of all key institutional donations and donations-in-kind; visibly express the evaluation and auditing processes used, and guarantee that these donations contribute to the direction of the organization’s mission (Burlingame, 2002).
Despite the massive diversity in raising funds, when compared with public and private sectors, Angels of Hope reveals a set of fundamental and unique characteristics. The primary interest of the organization is raising funds for the less privileged through donations. The organization carries out its role to promise justice and equity and improve the quality of the lives of vulnerable and marginalized groups in society.
Reference
Burk, P. (2003). Donor-centered fundraising. Chicago: Cygnus Applied Research.
Burlingame, D. F. (2002). Taking fundraising seriously: The spirit of faith and philanthropy: New directions for philanthropic fundraising. San Francisco: Jossey-Bass.
Hedrick, J. L. (2008). Nonprofit essentials: Effective donor relations (AFP Fund Development Series). Hoboken, NJ: John Wiley.