Problem Background
The issue of business sustainability, or, to be more specific, the location of the approach that will allow for a sustainable use of the resources that a company has at its disposal, has always been a major concern for the owners of entrepreneurships. Attaining complete economic safety and reducing the existing financial risks to the lowest point is only possible when locating the approach that will allow for encompassing every single factor, including the ones from the economic, financial, political and social dimensions.
Statement of the Problem
The implementation of a multidimensional approach, which will help integrate the existing tools for managing the aforementioned domains, requires that a variety of aspects of the organisation and its operations should be encompassed for the provision of sustainable development. The factors in question, however, have not been identified so far, which makes the process of promoting sustainability within the environment of a specific entrepreneurship rather complicated. Herein the significance of locating the elements in question and identifying their significance for and role in the creation of organisational sustainability lies.
Proposed Solutions
It is suggested that the incorporation of the elements such as innovativeness, communication, environmental sustainability, preservation of social capital, and the realisation of the institutional perspective significance will contribute to the development of sustainability within a company. More importantly, the integration of both internal and external factors affecting the development of an organisation should be integrated into the framework of the study. In other words, it is assumed that the integration of the four key perspectives, i.e., economic, institutional, social and ecological, is required for achieving business sustainability within the environment of the present-day global economy.
Method to Be Used
It should be noted that the study in question is going to address the relationships between the key factors at the same time quantifying them; therefore, the study design can be identified as mixed (qualitative and quantitative). The exploratory approach is expected to be adopted due to the significance of locating the gaps in the current sustainability models by carrying out a vast study of the subject matter.
The data required for conducting the study will be collected with the help of focus group interviews. While the specified tool cannot technically be considered especially credible due to the incorporation of personal opinions into the data obtained in the process of the interviewing, carrying out the process of data collection in groups will contribute to retrieving more objective information and, therefore, embracing every single aspect of the process of company sustainability promotion.
The introduction of the literature review into the study will allow for addressing the aspect of subjectivity mentioned above and incorporate a wider range of options into the research. In addition, the analysis of the literature on the problem of sustainability in the organisational setting will allow for comparing the progress that has been made in terms of sustainability promotion from the historical perspective.
Tasks and Tools to Be Designed
The adoption of the above-mentioned methods dictates the use of specific tools; particularly, the incorporation of the Likert scale questions deserves to be mentioned.teh specified approach helps assess the opinion of the respondent on the issue of sustainability adequately.
Schedule: Time Management
The research will presumably take 13 weeks. The study will be split into twelve key stages, which will include the submission of the research proposal, meeting the research supervisor, conducting exploratory literature review, developing the research methodology, seeking authorisation of the study, designing the questionnaire, administering it to the respondents, collecting and analysing the data, retrieving the key findings, and compiling and submitting the final study.
Conclusion
The issue of corporate sustainability has started gaining significance comparatively recently. As a result, the subject matter has not yet been explored properly. The analysis of the key social, economic, financial and environmental factors will allow determining the basic constituents of entrepreneurial sustainability.