The modern age is characterized by the blistering development of digital technologies. Being very popular nowadays, different digital devices promote the development of the market which suggests all kinds of new technologies to satisfy customers demands. That is why there is a great number of different companies that try to create their own devices and services in order to take on the market. Apple is one of them. Founded in the middle of the 1970s, the company at first was called Apple Computers and tried to sell personal computers. However, having realized the main peculiarities of the market and customers demands, the company changed its priority and concentrated on mobile devices which allow a high level of creativity. Now, it produces mobile phones, tablets, notebooks, media players, and different kinds of software. The company values creativity. unusual design, ultimately high reliability, and unique technical capacity. These values make Apple one of the most outstanding companies nowadays in the world.
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Being founded in the USA, nowadays its main office is situated in Cupertino, California. However, it is obvious that the company has a lot of offices and facilities in a great number of different countries all over the world as it is impossible to guarantee the existence of such a powerful organization without hundreds of its branches. Nowadays, Apple has more than 400 hundred official stores all over the world. Moreover, it creates 98000 workplaces (A Message from Tim Cook, 2014). This fact leads to an increase in the role of this organization. Quite obvious that the result of such popularity is the high profitableness of the company. It reports about “revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share” (Apple Reports Record First Quarter Results, n.d.). These results are unique for the company and the whole market. Sales of its production beat all records. It is obvious, that Apple continues its blistering development as its benefits are much higher if to compare with the previous year. Moreover, the company is winning the rivalry as it has become one of the most expensive organizations in the world with the highest capitalization rate.
Analyzing the current situation on the market, it is possible to say that the company does not have direct competitors. All the rest of the manufacturers of devices of this sort cannot suggest the same services and quality of their production. Moreover, trademark Apple has become something like a cult which signalizes about the special status of the owner of its production. Having difficult times connected with Steve Jobs death, the company managed to overcome all obstacles by creating new products and continuing its development.
A Message from Tim Cook.(2014). Apple.com. Web.
Apple Reports Record First Quarter Results. (n.d.). Apple Press Info. Web.