Summary
Apple Inc’s, a multinational corporation, headquarters are in Cupertino, California. It deals with a wide range of products and services including computer hardware and software, consumer electronics, and digital distributions. Developing stakeholder buy-in and commitment is a vital element for the successful implementation of the organization’s strategies. To get stakeholders to buy in and commit to the strategies, an organization can use negotiations and communication strategies.
Negotiations
According to Harper (2003), before commencing the negotiation process, the organization should identify key stakeholders necessary for the successful implementation of a strategy (p.130). Depending on the role of the stakeholder in the implementation of a strategy, the organization can initiate the negotiations at the onset of the planning process or at the stage where the input of the stakeholder will be necessary. This strategy is appropriate when the stakeholder and the organization have divergent objectives.
Over the years, Apple Inc. has portrayed, in the media, unfavorable light due to the effect of its products on the environment when not properly disposed of. Apple Inc. can use negotiation strategy with environmental groups when initiating programs that will ensure proper disposal of the organization’s non-recyclable hardware products. This strategy will help Apple Inc. to assess the environmental groups’ attitude and their willingness to commit to the strategy, thus identifying incentives that will assist in getting them to buy into the strategy. With such undertakings, the strategy will be successful in getting the environmental groups to commit to the initiative by Apple Inc.
Communication
Communication strategy is appropriate where the key stakeholders are unlikely to object to the organization’s strategic plans. The communication strategy will help stakeholders to understand their role by explaining unclear goals (Keller, 2005, p.75). Apple Inc. can use the communication strategy with its employees when developing new products in the market. This strategy will be successful in helping Apple Inc. achieve its strategies by communicating expectations and the expected results.
References
Harper, P. S. (2003). Preventing strategic gridlock: leading over, under & around organizational Jams to Achieve High-Performance Results. USA: Cameo Publications.
Keller, P. A. (2005). Six sigma demystified. USA: McGraw-Hill Inc.