The Future of Apple’s Brand
Apple Incorporation is a leading producer and marketer of innovative products. The company’s brand is acceptable in every part of the world. Apple succeeded because of Steve Jobs’ leadership skills. Many economists have examined why the company’s brand might be in jeopardy. The success of Apple’s brand depends on the strategies employed by its leaders and managers.
Phil Schiller is a professional leader at the company. Schiller safeguards the company’s brand reputation (Burrows & Satariano, 2012). Schiller shares most of Steve Jobs’ skills, impulses, and passions. Apple should use its capabilities in order to produce new products (Finch, 2012).
The future of Apple’s brand depends on the marketing strategies adopted by its current managers. Steve’s death will affect the company’s brand if the current leaders do not support the best business practices. Apple Incorporation should use the best adverts and marketing methods in order to achieve its goals. The above approach will ensure support the company’s brand.
Strategies that Apple can Use to Prevent Going Down
According to some theorists, Apple might go down if the current leaders use the wrong business practices. Apple Incorporation should use a generic strategy in order to achieve its goals. The company can use cost leadership in order to remain profitable. Cost leadership focuses on the best production and marketing practices. Cost leadership reduces the expenses incurred by every business.
Apple can use cost leadership in order to produce the best products. The company should also use its outsourcing strategy in order to produce quality products (Yoffie & Kim, 2010). The company should also attract and maintain its customers. Apple Incorporation should also use the best segmentation processes in order to achieve its marketing goals.
Apple Incorporation should use a competitor-based pricing approach in order to market its innovative products. The pricing strategy will make the company’s “products are competitive in the market” (Finch, 2012, p. 59).
The other strategy is to identify the changing needs of every customer. This approach will ensure every marketer focuses on the social needs of every customer. The marketing strategy should also support the company’s vision. The above strategy will make Apple a competitive business firm.
Apple Incorporation’s Future
The future of Apple depends on the goals and practices implemented by its leaders. According to Burrows and Satariano (2012, p. 2), “many people at Apple are against Schiller’s conservative business approach”. Apple’s brand name will continue making Apple successful. Every customer is ready to purchase the company’s products. The company should also the best adverts in order to attract more customers.
The above approach will also support Apple’s brand. Phil Schiller and his team should use the best business strategy in order to make Apple a profitable retailer in the United States. The company is also working hard in order to produce innovative products. The company’s innovative smartphones and PCs will address the needs of every global customer.
The company continues to market its innovative products to its customers. Apple Incorporation should also support the needs of its employees. The practice will increase the company’s competitive advantage (Finch, 2012).
The above generic and marketing strategies will also make the firm profitable. This paper explains why Apple Incorporation will remain successful. The corporation’s managers should use the best leadership strategies in order to achieve every goal.
Reference List
Burrows, P., & Satariano, A. (2012). Can Phil Schiller Keep Apple Cool? Web.
Finch, J. (2012). Managerial Marketing. San Diego, CA: Bridgepoint Education Inc.
Yoffie, D., & Kim, R. (2010). Apple Incorporation in 2010. Harvard Business School, 1(1), 1-25.