Is Apple’s brand in danger following Steve Jobs’ death?
Steve Jobs was a successful entrepreneur and innovator. Many people across the globe admired his innovations. He made Apple’s brand spectacular and powerful. The death of Steve Jobs was something unexpected. The new challenge after his death was to keep the corporation cool in the coming years.
I personally believe that Steve Jobs’ innovations and ideas will prevail at Apple. The case study explains how Schiller always uses Steve Job’s ideas and perspectives (Burrows & Satariano, 2012). Schiller remains disciplined whenever analyzing and choosing new products for the Apple Incorporation.
This strategy explains why the company might not go down. Phil Schiller understands how to re-define the company’s adverts and campaigns. Such practices are critical towards the company’s performance. Schiller is always ready to achieve his goals.
He believes any failure can destroy his reputation. The marketing executive always presents the best practices in order to make Apple successful.
Schiller should consider the best practices in order to support the company’s brand. The executives should be ready to revitalize the company’s brand. This approach will sustain the extraordinary spirit created by Steve Jobs. It is agreeable that Apple Incorporation is at crossroads.
Apple’s managers and executives can make the corporation successful. They can achieve this goal by promoting Apple’s unique brand. The managers should also come up with “better innovations in order to make Apple more competitive” (Finch, 2012, p. 65).
The managers can place the company’s brand in jeopardy by failing to promote the best business practices. The future of Apple Incorporation depends on the business practices and strategies applied by these managers and executives.
Generic and segmentation strategies to prevent Apple from going down
Apple Incorporation can implement new strategies in order to remain competitive. The first generic approach is the use of cost leadership (Burrows & Satariano, 2012). Apple Incorporation can maintain its performance by producing new products in order to attract more customers.
Apple Incorporation will succeed because of its expertise in production (Finch, 2012). The corporation should use its distribution channels in order to realize its goals. The company can use cost leadership to market its quality products. This strategy will improve the company’s performance.
This generic marketing strategy will target a wide market. The strategy will also improve the company’s efficiency. The practice will reduce the company’s expenses.
The company should use this approach because it has “the best skills in assembling different products” (Finch, 2012, p. 85). This company uses this strategy to produce its products much faster and efficiently.
Apple Incorporation should support its business using the best segmentation strategies. The company should begin by identifying its major customers.
The marketer will be able to identify every attractive segment. The company should also create an efficient marketing mix in order to address the changing needs of every consumer (Finch, 2012). The company should use the above generic strategy to address the needs of every consumer.
This segmentation process will ensure the company “uses psychographics and demographics to identify its customers” (Finch, 2012, p. 103). This approach will ensure the company markets its products to more customers.
Apple Incorporation should also analyze the changing behaviors of its targeted customers. This company will produce better devices and smartphones that address the needs of its customers. This marketing strategy will support Apple’s business strategy.
My future expectations from Apple
I strongly believe that Apple will remain competitive in the future. Apple has always produced some of the best devices and smartphones. These products have always addressed the changing needs of its customers. Apple Incorporation also produces the best brands in the sector.
This situation explains why Apple Incorporation is a leading company in the country (Burrows & Satariano, 2012). Apple Incorporation has examines every change in the market. The company also analyzes the changing needs of its customers. Apple Incorporation has always benefited from its outsourcing practices.
The decision to outsource has reduced the company’s production costs. The company is currently attracting more customers. The death of Steve Jobs should not affect the company’s good fortune.
Every leader needs to play his or her role in order to sustain the company’s fortune. Phil Schiller and his team should embrace the best practices at the corporation. The CEO should also make the best decisions in order to support the company’s vision. The above segmentation strategy will attract more customers.
The company should also explore new markets in order to improve its performance (Finch, 2012). Apple Incorporation has some of the best devices in the global market. This situation explains why Apple’s brand is powerful and admirable.
Every customer continues to support the company’s vision and mission (Burrows & Satariano, 2012). The company should also produce new products in order to fulfill the expectations of every customer.
The leadership strategy at Apple Incorporation should support this trajectory. These practices will make Apple Incorporation a leading competitor in the industry.
Reference List
Burrows, P., & Satariano, A. (2012). Can Phil Schiller Keep Apple Cool. Web.
Finch, J. (2012). Managerial Marketing. New York: Bridgepoint Education.