Technological innovations and limitations in achieving a competitive advantage
In 2015, mobile engagement is the key competitive advantage of Apple. Particularly, the organization a range of technological advances in order to improve its key business processes, especially data retrieval and analysis. As a result, Apple increases its sales and return on investment, also making its product mix more attractive to the target audience. In other words, business intelligence, in general, and information intelligence, in particular, helps Apple improve its performance, customer relations and marketing strategies. Apple, however, may face problems in the future due to certain technological limitations. Particularly, the need to verify information consistently so that the company could use only the data that is reliable deserves to be mentioned.
Database support through cloud services
Being one of the pioneers in the IT development, Apple designed its own concept of an information cloud. Defined as i-Cloud, it serves as the storage for a variety of data, including texts, pictures, videos, etc. According to the description provided by the company, iCloud provides complete security of the information uploaded by its users. As a result, the information in question becomes easily accessible to the users yet protected securely from others.
While it would be wrong to assume that Apple, Inc. would have suffered a major drop in customer loyalty rates without its iCloud, one still has to admit that the incorporation of the given tool into the framework of the company’s operations and the range of its services has made data transfer much safer than it used to be. In other words, iCloud facilitates tight security of the information uploaded by Apple users. Consequently, the data management becomes more efficient.