Netflix, through Mr. Tom Dillon, worked on improving the software. Netflix developed a distribution system in San Jose. Dillon used the data he had to design a software program that helped Netflix to determine the best locations for Netflix distribution centers. The program continually evaluated and adjusted the best locations for distribution. Netflix also assisted the customers to develop the habit of online rentals.
The online technology contributed to reaching the new clients quickly and even influenced the referencing of new customers. The fulfillment operations enabled the customers to rate and list the movies. The organization was able to cluster the customers depending on their desired movies. It could also assemble movies and recommend them to the client. The software could help marketers to know their target market and how to tackle it. The operations became cheaper.
The customers could rent and stay with the movies as long as they wanted. The mathematicians formulated the algorithms that came up with Cinematch. It was an electronic matchmaking concept. Membership subscriptions grew to over 100,000.
Netflix came up with the home rental library program. The Serialized Delivery Program was an automatic way of sending movies to customers. The Queue also came into being a part o the serialized delivery. The record DVD release also entered into the market by the year 2000.
The Cinematch program created customer clusters. It involved the people who had rated the same movies similarly. It also helped the organization know the number of copies that were available before doing a delivery.
A company like Netflix could not launch today. The original business model of providing classic films to customers could be a setback in itself. The entertainment industry has advanced greatly. One must launch on the platform of online ordering and supply. But there would still be stiff competition.