Apple Company has been one of the leading companies globally that deals with manufacturing and selling consumer electronics. Their success has been enabled through commercial and print ads, which explains how unique they are from their competitors. The advertisement of iPhone, watch, television, and Mac, among other products has gained global acceptability since it aids individuals in respecting their privacy and discovering apps and numerous products and services. Despite the wide acceptability of these Apple products, the advertisement undergoes three perspectives that determine its usefulness and significance. These include functionalists, conflict theory, and symbolic interactionist lenses to understand the viewpoint on each and that which would create a social impact through their advertisement.
Functionalism demonstrates society as a whole through social institutions. Therefore, it describes that a society has the role of creating stability by incorporating complex systems. For example, the advertisement of these products enables society to conduct business and entertainment and establish a connection among families and friends. Hence, in a functionalist view, Apple products have triggered a societal shift and enabled a dominant force towards social stability. The conflict theory demonstrates a view where resources are limited in society (Kirschner, 2020). This depicts that there is competition between the two classes from an economic view. In this case, a group of individuals argues that not everyone can access the iPhone and television for social stability. That being the case, this creates a conflict on whether advertising such advanced products would bring a difference to persons with poor backgrounds and who are financially unstable.
Symbolic interactionism demonstrates how people interact with each other hence creating a society. This perspective defines that individuals from various backgrounds lead to humanity. Apple products are considered a social phenomenon that impacts human interaction. Through businesses and entertainment, a society is made, thus symbolizing the positivity of this advertisement. Consequently, based on these perceptions, symbolic interactionism is the ideal to ensure the success of Apple products for everyone. Society begins with interactions which is the base of accomplishing other parameters. This perspective can be considered to pave the way for others and stabilize if a negative factor arises.
Reference
Kirschner, S. R. (2020). Beyond the over socialized conception of the subject in psychology: Desire, conflict, and the problem of social order. Theory & Psychology, 30(6), 768-785. DOI: 10.1177/0959354320962228