Introduction
The society we live in forms a significant base where all other aspects of human life are carried out. There cannot be a society without human beings and this means they are dependent on each other. People learn various things from those around them and this is why society forms a significant percentage of education and learning. This essay explores how conformity influences Apple’s popularity amongst consumers.
Definitions
Conformity refers to all behavioural adjustment processes that make human beings to behave like the rest of the population. In most cases, this term is used to refer to trends and patterns that shape human perceptions and preferences. There are no significant differences between conformity and nature even though they are two different terms (Myers 2007). Social psychology refers to conformity as processes that lead to change in human behaviour. This is an exclusively deliberate act of deciding to follow or ignore trends, patterns and fashions. Obedience refers to deliberate or forceful acts of following prescribed ways of doing things. For instance, when people follow the laws of their countries they are obeying them since they have no other options.
Conformity and Its Influence on Apple’s Consumers
Apple is a technology and entertainment related company that offers a variety of products ranging from mobile phones, computers, laptops and other electronics. This company is amongst the top rated in terms of providing modern day electronic items to urban and remote regions world wide. Today, this company commands a significant market share due to its product penetration and popularity in almost all regions of the world. Although the prices of most of its commodities are higher compared to those from other companies, this company continues to dominate the market.
Apple’s consumers have enjoyed its services since its inception and continue to demand more products from the company. Any product launched takes less than is expected to reach remote corners of the world. In addition, most electronic stalls and supermarkets enjoy a fast rate of stock turn over and make huge profits from selling Apple’s products more that what they gain from others. This has been influenced by the following conformity factors (Myers 2007). First, Apple has managed to get hold of consumers’ psychology and controls it from the comfort of its offices. The company has conducted research on consumers’ needs and preferences and is able to offer products that meet these demands. In addition, the management and other stakeholders have invested money in direct interviews and research to establish consumers’ preferences and work toward producing products that meet these needs (Myers 2007). This company respects consumers’ advice and works towards satisfying their needs by developing a strong principle that their clients are their prime priorities.
Secondly, this company continues to introduce new products in the market and this makes their products fetch high demand. The company is never tired of launching new products every often as a result of conducting research on consumers’ trends. This ensures clients are able to get new products that are not only affordable but also cheap compared to others.
Thirdly, Apple is a large company and this means it has a large capital to finance its operations. Globalisation is driving most old-fashioned companies to the back streets as technology savvy companies dominate the main street. Similarly, Apple has conformed to modern trends and continues to keep its ears wide open to ensure they adopt and use the latest technology in producing modern equipment. Therefore, this company moves with consumers’ preferences and tastes and produces products that meet their demands. Moreover, most Apple’s product consumers are youths and the middle aged population (Myers 2007). Teenagers have been taken by a technology storm and are in the rush to acquire modern equipment. The more they continue to seek these products the more Apple continues to develop sophisticated ones to keep hold of the current market and create new ones. Most youths are addicted to new technology and show off and this gives Apple’s products a head start in local and international markets.
This company has targeted the middle income earners and has developed sophisticated products that cannot be avoided once the user has contact with them. Therefore, there will be endless demand for apple products given the current need for sophisticated products (Myers 2007). On the other hand, other companies like Samsung and Sony take too long to respond to consumers’ needs and whenever they do so their products are usually very expensive.
Moreover, Apple never introduces new products to the market but instead develops existing ones by adding and modifying some features. People prefer having the latest brand despite its price than keeping an old one that has fewer features. Therefore, as people rush to buy the latest mobile phone brand they create an additional market for these products (Myers 2007). Nobody likes carrying an old mobile phone when there are many modern brands available at cheap prizes. Therefore, people are always on the look for any new product launched by this company and are ready to pay any prize to acquire them.
Lastly, this company is a feature based electronic producer that specialises in offering unique products that are a must have in almost all homes. The company has identified music, videos and pictures as the greatest entertainment drivers and without them their company will shut down soon. Therefore, the company has modified its products to allow easy sharing, playing, storing and downloading of almost all formats of the above drivers. In addition, their products are complicated but easy to operate making them the most popular in the market.
There is a bright future for this company if the current consumers’ trends continue to rule the world. People are always competing to acquire the latest technology for convenience, prestige and status (Myers 2007). Apple takes advantage of these aspects and produces quality products almost every year to ensure their clients are up-to-date with the latest technology. Apple’s consumers struggle to stay on top of these aspects by buying any new product soon after it is launched. The rest of the population follows suit since no one wants to be left behind; therefore, Apple continues to reap heavily as the rush for modern technology intensifies.
Conclusion
Modernisation has forced people to embrace new technology to allow them to communicate and interact with other people without confusions and delays. Apple has taken advantage of this and filled the vacuum created by other companies through producing cheap products. For that reason, conformity has forced people to acquire modern equipment and latest products to be at par with the rest of their peers. This has popularised Apple’s products in all regions of the world and amongst people of all ages.
Reference
Myers, D. G. (2007). Social Psychology. New York: McGraw-Hill.