The field of business is a very complicated branch of our life. Each company has its nuts-and-bolts and which are extremely difficult to overcome. The difficulty the company undergoes is the outcome of various factors, such as human, social and psychological. Besides, the business sphere always involves a constant decision-making process in order to solve tricky problems. This process is quite important since the effect of that decision can be unpredictable and may even lead to a company crash. Still, a rational way of thinking is the most effective approach in business because it excludes emotions and subjective meaning while handling the company. Further, it makes business more organized and well structured, and, finally, it contributes to the higher competitiveness of the company.
Rational thinking denotes the ability to sort out logically the pure facts out of the source. It shows your capability to single out the most important components out of the deluge of information. Next, rational thinking also implies a thorough analysis of those extracted components by using some deductive methods and statistic analysis. Finally, rational thinking means the ability of a person to describe the obtained data to publicity. In general, the role of rational thinking is rather concrete for the reason that it only helps a person discriminate ideas out of wrong presumptions and gives the opportunity to define veritable evidences (Klein, Gary 260).
The business policy covers many issues of our life. It is the source of money and power. The more powerful company you have the more possibilities you meet on your way. Running the company success is not an easy matter since sometimes you should scarify your personal principles in order to promote your company to the advanced level and to enhance its competitiveness.
The above-mentioned idea proves the obvious connection between the business field and rational thinking. To prove that, it is better to explain that by the rule of contraries. First, business without rational thinking does not right exist because business is mostly an analytical field where figures and tablets dominate. As a result, the ability to sort out and analyze is in greater demand. Second, exclusion of rational thinking will distort the actual state of affairs that may lead to an overestimate attitude to the business procedures.
Many companies consider rational analysis as the crucial point in decision-making process and objective assessment of company’s potential. Thus, a famous global training and consulting company, Kepner-Tregoe strictly follows rational thinking strategy and has incredible results. This company is known all over the world due to its great achievements in the business field. Kepner-Tregoe’s high quality production is the result of concentrating on the facts and information, rather than on emotions. Always making constructive decisions, Kepner-Tregoe continues to create research programs and propose three training courses to master rational thinking skills: “problem solving, decision-making, analytical troubleshooting, and project management” (Southern Community College unpaged)
A great number of Universities express their deep concern in the study of rational thinking process. They try to work out different programs for students in order to supply them with all useful information in terms of rational thinking. The outright example of it is Graduate school of business in Australia that specializes in training reasoning skills of students. Their method of training is rather interesting because the major peculiar feature of the study is the practical experience of students. In this respect, students do not have books since they their knowledge will be based on their experience. Consequently, this school is also the supporter of the anecdotal approach in studying rational thinking.
Many companies have different philosophical approaches in handling their business activities. Most of them do their best in creating new streams and trends based on rational and creative thinking. For instance, company Coca-Cola is the most famous company all over the world that has gained the greatest share of the target market. Thus, the company makes an accent on the philosophy rather than on the product itself. This company introduced the co-called “cola” culture into the world of commerce. The scope of Coca-cola culture is that product made by the company has no prototypes among other drinks. That is why, Coca-Cola is not only beverage but also the image.
Coca-Cola Company’s experience also shows that there are cases when rational approach to the decision-making process is not profitable. Although the abuse drinking of Coca-cola does harm to your health, still it is in high demand among the buyers. The great success of the product owes to beneficial advertising of the beverage. For instance, its slogan: “Welcome to the Coke Side of Life” of 2009 is a rational attempt to make the drink more available to customers. This slogan gave the opportunity for customer to be involved in the world of Coca-cola. At first sight, the slogan is the result of creative thinking but after deeper analysis, we could see obvious traces of rational aspect. Hence comes, rationality is the basis for the creative thinking. Further, Coca-Cola Company makes an accent on the philosophy of colors including psychological aspect in it. Red color is the most aggressive one and attracts the most of the audience. Simple but wise approach to colors allowed him to become the most profitable company (Nandy, Ashis unpaged).
On the contrary, the opponent company of Coca-Cola, Pepsi acknowledges rational and sincere way of thinking as the core prerogative of respectable company. An outright competitor of the Coca Cola Company, he proposed the opposite advertising strategy. As results show, there observed a decline in demand (Sturges, David L. and Minor M unpaged).
However, there rare cases people are mostly guided by creative or even spontaneous thinking which is typical for business activities where data and figures are crucial. Such cases are typical of unusual situations when time is more decisive point than gradual rational analysis. If rational thinking helps to solve the problems, creative thinking chooses what problems to solve.
Therefore, after a detailed consideration of the topic, an important conclusion arises. First, rational thinking in business stands on several pillars: “experience, opinion, people, facts and data” (Richetti, Cynthia T. et al. 8) Experience is the basis for the acquired advantages, which is the prerogative for the oldest companies like Coca-cola or Microsoft. Rational thinking is always the result of people’s opinion that forms any possible variants of further solutions. In addition, all the rational outcomes originate from the facts and data obtained by people. This principle helps to organize an effective organizational structure and contributes to the carrying out the most intricate business transactions. Anyway, rational thinking is mutually connected with business and, in its turn, business deposits to mastering of rational thinking process.
Works Cited
Klein, Gary. A. Sources of power: how people make decisions. US: MIT Press, 1999.
Kepner-Tregoe Expands Partnership with Southwestern Community College. Southern Community College. 2004. Web.
Nandy, Ashis Philosophy of Coca Cola Multiuniversity: United States Chapter. 2005.
Richetti, Cynthia T. and Tregoe, Benjamin B. Analytic Processes for School Leaders US: ASCD, 2001.
Sturges, David L. and Minor M. Total Quality Communication Novem. 1999.