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The traditional market has changed drastically since the invention of the Internet. The Internet has connected the customers and companies throughout the world. The information and virtual communication make it possible to conduct business everywhere regardless of the time and location. This innovation resulted in the rapid globalization and facilitation of business relations.
Nevertheless, virtual business can be a challenging task due to its quick development and continuous growth of new technologies. Dave Chaffey discusses the role of the correct e-business implementation and advanced Enterprise Application Integration for the successful performance of the organization.
Discussion of the quote from Chaffey’s book (2015)
Dave Chaffey’s quote is taken from his newest book “Digital Business and e-Commerce Management: Strategy, Implementation, and Practice”. In this book, the author provides a detailed information concerning the e-business in all possible environments. The author describes and analyzes the recent changes in the digital business. According to Chaffey (2015), any business can become a technological startup nowadays.
In the quote, Chaffey writes about the fragmented approach that leads to the application silos. The isolation between functional units can be reduced with the help of the Enterprise Application Integration and e-Business implementation. Together with EAI, e-Business promotes the work of different departments and makes it possible to access necessary information from one place and with minimum waste of time.
The relation between e-Business and B2B
Dave Chaffey (2015) states that e-Business and B2B are connected tightly. Business-to-business relations cover all necessary factors of the particular commerce. Thus, electronic business comprises such processes as management, the collaboration with partners, organizational and technological activities (Papazoglou & Ribbers 2006).
In fact, every company can choose a particular model of the electronic business, but all of them will resemble B2B relations to some extent. Primary four models are brokerage, web-advertising, diversified, and a virtual value chain. These models vary in the choice of the partnership, the channel of distribution, or revenue streams (Cherif & Grant 2013).
Overcoming of the issues described by Chaffey
Dave Chaffey dwells on the possible application silos in information systems. According to the author, such problems are results of the decentralized approach. Chaffey provides readers with exact examples to make the information comprehensible. Thus, he writes that a customer may call a B2B company to know the details of the order.
However, he or she may be connected to the department that cannot give necessary details as far as it handles something else. Such treatment can result in negative feedback or the decrease of customer’s trust. Dave Chaffey goes into details and describes the way the decentralization may influence business at the strategic level as well.
E-business together with Enterprise Application Integration help to overcome such issues. EAI combines all departments and systems and creates one functional unity. As a result, the customer who calls to the payment office even by mistake may be provided with information concerning the status of the order.
EAI is accompanied by the utilization with e-business. Such a pattern enables companies to gather all data immediately from various department and operate successfully without delays. Besides, e-business models facilitate the company’s evaluation of strengths and weaknesses and promote the detection of aspects that increase revenues or attract customers (Cherif & Grant 2013).
The notions of e-business and Enterprise Application
Electronic business presupposes the receiving and increasing profit by establishing, organizing, and conducting business processes on the Internet. There are two major types of the electronic business: business-to-customer (B2C) and business-to-business (B2B). The first deals with offering services and goods from companies directly to customers (people) while the second refers to the trade between firms.
These types can be further subdivided depending on their goals (Meier & Stormer 2009). Enterprise Application Integration or EAI is a combination of services, hardware, and software that facilitates the working process by making two or more systems of enterprise work together.
Usually, EAI is used for the assimilation of systems that cannot function successfully due to the differences between them. EAI is helpful for the combination of old and new systems. Also, companies employ EAI to conduct online transactions between businesses (Enterprise Application Integration n.d.). EAI assists in managing data through particular tools.
The primary benefits of EAI include an improved performance and consistency, centralization of the data management, reduction of expenses on development and maintenance, and enhanced market opportunities (LaFata n.d.). E-business cannot operate properly without EAI. EAI realizes the primary objectives of the electronic business. In modern industries, these two constituents are essential for successful functioning of the enterprise. Electronic business extends the market opportunities while EAI represents a system that promotes and enhances this extension.
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The advent of the digital technologies has altered the traditional business. Dave Chaffey discusses the most recent issues relating to the digital enterprise and e-commerce in his latest book. The author explains the importance of the e-business and Enterprise Application Integration for company’s efficient performance by providing exact examples of the adverse outcomes caused by the lack of these constituents.
Chaffey, D 2015, Digital Business and e-Commerce Management, Trans-Atlantic Publications, Bainbridge.
Cherif, E & Grant, D 2013, ‘Analysis of e-business models in real estate’, Electronic Commerce Research, vol. 14, no. 1, pp. 25-50.
Enterprise Application Integration n.d. Web.
LaFata, J n.d., Enterprise Application Integration. Web.
Meier, A & Stormer, H 2009, e-Business and e-Commerce, Springer Science & Business Media, New York.
Papazoglou, M & Ribbers, P 2006, e-Business: Organizational and Technical Foundations, Wiley, New York.