In this article, the writers focus on the changes that have been brought about by the emergence of digital technology. Principally, the authors articulate that marketing trends are an important part of marketing.
This, they say, is majorly based on the fact that they determine the best strategies for the marketers to take, and the returns that the marketers expect from their investments in marketing.
For this reason, it is important for the people in the marketing section to know where the world is coming from and where it is going.
In addition, they have to understand the basics of transparency, cost efficacy, good services, and staying at par with the current trends of marketing and sale of various products as well as services.
Even more importantly, the authors articulate that most companies are appreciating the role played by the social media networking tools and they have either implemented marketing through the social media or are in the process of implementing.
According to them, the social media networking also serves the non-profit organizations by engaging the public and general awareness of the activities of these organizations.
Another important trend in the market is the need to aesthetically appeal to the public through products and services. If organizations are to progress; the authors recommend that companies should implement these new trends.
Essentially, the paper serves to educate marketers in any given industry. In other words, every organization, both for profit and not for profit, has to make a decision on allocating the business budget to maximize returns and minimize risks and in order to do this, great consideration has to be made on the fitting marketing trends to use.
This is very crucial since the world of business is highly dynamic thus necessitating the need to find apt ways of predicting and successfully operating various businesses.
To support the importance of marketing trends, the authors provide many cases including global companies like Nokia which, reportedly, uses social media like Facebook and Twitter in marketing its products and services.
Other cases like the one of Poppy Line of handbags, given by these authors, also provide a fitting example for the relevance of market trending.
In summary, the authors state that the market is on the move always requiring that marketers both in the commercial sector and the not for profit sector to be quite informed of how analyze the trends.
The opportunities that exist in the market are for those who learn very fast and act on the lesson that has been learned in making the difference.
However, with these opportunities, one has to be cautious since they also have their own threats and wrong choices can be quite costly on the side of the organization.
As an advice to the readers, especially marketers who are the main targets of the articles, the authors say that the best thing for marketers to do is to test the major trends before they can commit their resources.
Some strategies may work for some organizations and fail to work in others. Before committing to marketing through social media for instance, organizations have to understand on what attracts in their business.
This is because there is a likelihood of only their customers responding to their offers as opposed to total strangers, because they already know the company and trust it based on their previous transactions with it.