The preferences for media coverage and messages that mirror a person’s personal experience are comparable in various aspects of the analysis. Filtering happens when, when processing information, a choice is made between filtering out media messages, ignoring them, or paying attention to them. With the advancement of media technology, this now happens automatically in the majority of situations, preparing us to re-display communications that we enjoy or messages with comparable subjects or key terms.
In the personal aspect of the issue, a person may overlook a message simply because he feels it has nothing to do with him. It may be assumed that because this media message is irrelevant to the worldview or just outside the field of interest, a person does not need to pay attention to it. The filtering process is roughly the same when examining the social and cultural elements of the issue. Of course, this filter has unfavorable social repercussions. People who shun media messages that are too far removed from their own experience miss out on opportunities to learn more about another culture, as well as the processes that occur at different levels of the same society. This duality is also present in the media, which divides various points of view on what is supposedly credible and what is fake news.
People do not have any time to investigate various forms of messages when they stick to established exposure routines. In modern society, it is critical to understand the media’s many points of view, even if they are far removed from personal experience and do not represent an individual’s point of view. This entails being open to all messages, whether giving a new cultural current a chance or comprehending what’s going on in another country. Reading foreign media, engaging with people from various cultures, and broadening horizons are all good places to start.