Introduction
Cultural markers are changing rapidly at the current stage of society’s development. One of the trends in cultural development is globalization. The development of society is correlated with the spread of culture as society strives for unification. Consequently, the concept of mass culture appears, that is, one that is widespread, regardless of geographical boundaries. The basis of this phenomenon may be the cultural imperialism of the United States or the global development of culture under the influence of this country. The existence of US cultural imperialism is likely given several world cultural phenomena.
Discussion
Cultural imperialism means the artificial spread and capture of the culture of a more miniature society by a larger one. US cultural imperialism is quite evident, given the prevalence of American mass culture. For example, the American film industry is exceptional in its hegemony (Gudova, 2020). The distribution of films created in US studios is unprecedentedly global. Moreover, fast food, a characteristic of American food culture, exists worldwide and is adapted to the cultures of smaller communities. Considering fashion trends, this industry’s influence on fashion development in other countries is significant. Trends in the combination of fabrics, colors, and cutting innovations created in the USA have become fashionable in other countries after some time. These and other trends testify to the existence of US cultural imperialism.
Conclusion
In conclusion, world culture is constantly developing, and its leading characteristic is globalization. The basis of mass culture is probably US cultural imperialism. American culture is gradually capturing the cultures of other countries and significantly influencing them. These trends confirm the existence of US cultural imperialism. Regardless of whether the above processes are positive, this is a consequence of the natural development of world culture.
Reference
Gudova, I. V. (2020). The concepts “cultural imperialism” and “empireness” between postcolonial and cultural studies approaches. KnE Social Sciences, 4(5), 1-5. [PDF document]. Web.