A Study of the Dimensions of Organization Structure – Emirates Airline
To avoid managerial issues, mismanagement provisions, and other contentious issues, Emirates Airline has divided its sectors into several divisions. This include airport services, engineering, tour businesses, hospitality sector, and catering provisions among others. Each sector is headed by an executive manager who reports to an overall company management.
There is an overall CEO who oversees the entire activities of the company. An approach in management has helped in the delegation and execution of duties in a hierarchal manner. Every employee is answerable to his or her immediate manager in the entire organization. The challenges of job satisfaction and responsibility that might distract the company’s operations are being handled by this trend.
The organization has stringent management style to ensure it approaches its managerial challenges with professionalism and appropriateness. Precisely, the management has enacted stringent approaches to curb all the emerging managerial challenges that might affect the company (Collins 56).
Emirates Airline is a globalized organization with agents and offices in numerous countries. Its organizational structure, allocation of resources, and division of responsibilities has favoured the company’s operational mechanisms to avoid management mishaps, which might affect the organization.
As an organization, which has developed and continues to expand internationally, the company has approached its managerial challenges with appropriate mechanisms and protocols meant to prevent any loopholes that might arise in the execution of duties and international relationships.
Evidently, the issues of poor management have forced numerous organizations to wreck their objectives. This is an internal challenge that can cause both short-term and long-term problems within the company. To manage this issue with appropriateness, the Emirates management has ratified appropriate work protocols and performance assessment criteria for the management crew and all staff to keep the records of each individual’s viability, competency, and work potency (Graham 91).
Performance appraisal occurs periodically and consistently as a culture of the organization. Notably, tracking the performances, responsibilities, and appropriateness of employees is a viable approach within a company. It helps in keeping the records straight and suitable. This move has helped Emirates Airline to stay competitive in its workforce, appropriate management, proactive managerial reactions, and ratification of new business trends.
A Study of Organization Culture
Culturally, the aspects of leadership have helped Emirates to curb numerous business challenges as indicated before. Emirates Airline embraces viable leadership cultures to manage both the internal and external business challenges within the company. It is from the management that the company can attain its viability, prosperity, and global presence.
As denoted before, Emirates Airline has emulated a hierarchal leadership styles (as a culture) to ensure that duties and responsibilities are allocated appropriately to various positions within the organization. This relates to the aspects of responsibility management, which renders every employee responsible for their own deeds.
Every management faction must account for everything in his or her docket (Graham, 2010). This helps in scheming the business strategies, expansion desires, and accountability issues within the company. Precisely, the issue of poor management is a rampant phenomenon in this company. Emirates Airline has approached this culture with novelty, appropriateness, and credibility to ensure that the company stays competitive in the realms of management.
A recognizable external issue in this context is globalization, which has engulfed the entire world and demands every business to acquire new operational trends, transactional mechanisms, and marketing approaches in order to remain afloat in the market and in the global limelight. Emirates Airline has managed to approach globalization with criticality, novelty, and appropriateness demanded within the airline industry.
Its ability to embrace modern technologies, customer focus, and worldwide business trends is enough to signify this claim (Leary 99). Its management and leadership have approached globalization challenges with positivity to ensure that the business remains relevant and competitive in the global market.
Additionally, employee motivation is a critical phenomenon and a massive internal challenge for the workforce of any organization. Through its strategic business cultures, Emirates Airline leadership has approached the issue through creation of appropriate employment provisions that help in motivating employees.
The aspects of good pay, flexible work schedules, diversity tolerance, incentives, performance recognition, and periodic appraisal are some of the measures embraced by the management to ensure that their employees are motivated, remain competent, uphold relevancy, and be able to work in any environment (Shaw 86).
Additionally, creation of appropriate organizational cultures has helped in curbing numerous internal and external business challenges within the company. The management has scrutinized and enacted appropriate organizational culture to help in attaining desired objectives within the organization.
Innovation and Change Management
Emirates’ leadership has adopted viable innovation and change management strategies in order to realize remarkable results. Change ratification is a critical challenge to numerous organizations. Evidently, the company has realized this stipulation. Thus, its management commits to making appropriate change management procedures to ensure the materialization of the desired changes.
An approach provided by management observes the John Kotter’s change management principles from inception to completion. Kotter advocates for an urgent creation of the need for the desired changes. This must trigger the entire company stakeholders to understand the essence and significance of the mentioned change.
He concludes by integrating the change management provisions into the culture of the organization. Emirates’ management and leadership have accepted the aspects of change as a routine within the company. Precisely, to approach the challenges of change embracement with appropriateness, Emirates management has adopted change ratification tolerance and culture within its operations. This has ensured the dynamism, relevancy, and appropriateness of the business with the current business trends.
Mechanism of Communication, Coordination, and Control
The mechanism of communication, coordination, and control of Emirates Airline is critical. Evidently, the company is a globalized organization in the airline industry. It has its headquarters in Dubai, which is one of the seven emirates forming the EAU.
The company coordinates, communicates, and controls its activities from this place. Its management and leadership have established, ratified, and embraced various approaches in response to key internal and external business challenges. In this context, there are numerous issues that frequently emerge within the business and industry at large. These require appropriate responses from the management.
The issues of competition, diversity, globalization, technology, political matters, economic crisis, and territorial legislations among others have contributed to the witnessed approaches taken by the organization to remain competitive, relevant, and buoyant within the industry (Gudmundsson 65). Additionally, leadership styles, motivation issues, viable organizational cultures, and change management skills are some of the lucrative approaches enacted by the Emirate Airline’s management to curb the witnessed challenges.
SWOT Analysis
When subjected to SWOT analysis, Emirate Airline has numerous strengths in its business endeavours. The company has several competitive advantages compared to its rivals in the aviation industry. Additionally, it has established right products for its clients. This is evident in the travel arrangements, reliability, and variability in the destinations it covers (Graham 199).
Additionally, it embraces technology and innovation to ensure that it remains competitive. Concurrently, the company has trained competent human capitals hence capable of achieving customer satisfaction. Emirate Airline has equally enhanced its customer services and changed business processes in order to attain the desired competitiveness.
Conversely, the company possesses some weaknesses when analyzed critically (Shaw 234). Some of its customer services still need to meet international standards. The aspects of technology have not been fully enacted in the company despite the stringent competitions experienced. Additionally, it has limited international flights compared to other prominent competitors in the very industry.
Emirate Airline has numerous opportunities it can cease in order to enhance its competitiveness, revenues, and customer value when scrutinized critically.
The demand for aviation services is rapidly growing despite the recent economic challenges. This indicates that the company might perform well in future due to increased flight demands. Another opportunity is the merger it makes with other international airline to enhance its business provisions (Collins 56). Additionally, the fact that it has a competent, innovative, and creative workforce is crucial.
This provides another considerable opportunity in the entire scenario. There are various opportunities in the aviation industry, which the company can harness in order to remain competitive in the market. Conversely, there are business threats that might hinder the wellbeing of Emirate Airline. The fluctuating fuel prices, global fiscal crisis, stringent competition, security threats, high operational costs, and adverse international regulations form critical threats to the company.
Corporate Level Strategies
Emirate Airline has strived to succeed in the aviation industry despite the challenges. The economic challenges, insecurity threats, and market dynamics have affected the company tremendously. This led to the enhancement of its corporate level business strategies. In fact, most organisations in the aviation industry have made considerable losses in the business realms.
This is a considerable provision in the context of customer service and organisation’s survival in the market. Emirate Airline enjoys considerable strengths in the business arenas. The company has conducted credible business research on its business operation so as to remain relevant on the market. It has also established, ratified, and embraced distinctive competitive advantages meant to outdo other contenders within the industry.
The company has enough strategic resources to counteract its business dynamics despite the challenges. Also, it has a competent human capital with credible knowhow on how to tackle the market challenges. The company enjoys a strong brand having name operated in the industry with excellence since its inception.
Accordingly, the company exhibits some weaknesses in the market spheres (Leary134). It strategically launched international flights to enhance its global presence. Additionally, its approaches to the market dynamics have been strategic enough to counter market challenges with equal measure. The company has also established some business tactics to favour it in the competition quarters.
Divisional Level Strategies
On the company’s divisional level strategies, it has numerous departments and business tactics to enhance its market penetration and service provision. Evidently, the company has been resorting to alternative solutions when fronted by business challenges at divisional levels.
For instance, terrorism crisis in 2001 destabilised the aviation industry; however, the company established fresh strategies to ensure that it remained buoyant in the global market (Shaw 54). Additionally, it has been improving its financial and business strategies to conform to the current globalisation demands. The company strived to establish its market foundation since its inception in the global market.
Precisely, despite the internal and external business challenges, Emirate Airline has always had alternative solutions to its operational hiccups. In order to operate globally and exhaust the local markets, novel business strategies and models (at divisional levels) have been integrated to guarantee success. For instance, the aviation industry registered considerable losses in the recent past due to market instability, high operational costs, and revenue plunge; nonetheless, its divisional level strategies allowed it to enhance its market stability.
Application Michael Porter’s 5 Fs Model
Porter’s Five Forces are useful in grasping the position of a business venture. This is important since the concerned organization will be able to know its competitive strengths. Knowing business strengths is important in formulating viable strategies meant to enhance competitiveness. Besides, one can easily plan business strategies in a manner that evades losses.
In the Emirate Airline’s context, this tool is beneficial in making out whether the new products and services could result into more gains to the business. In using the Five Forces Tool analysis, it is assumed that there are five major factors governing the power of competition of a business within its industry. These factors include; supplier power, buyer power, competitive rivalry, threat of substitution and threat of making a new entry (Collins 56). In analyzing Emirates Airline using porter’s five forces, these forces are taken into consideration.
Porter’s 5 forces are applicable in the airline industry with respects in regard to Emirates Airline. This is an important observation following its relevancy in the entire context. For example, threat from new entrants into the industry is applicable in this quarter. Emirate Airline and other existing airline firms are threatened by the entrance of other competitive rivals.
However, since the industry is costly to establish and operate, such chances are limited. Additionally, there is a considerable rivalry from the existing firms within the American market and beyond. Other international airline like Southwest Airline and Qatar Airline among others have fronted stringent competition to Emirate Airline with regard to its international markets.
Additionally, the bargaining power of buyers is evident in the industry due to competition (Graham 99). Customers go for cheap and reliable airline companies. This has forced other industry players to strategize properly and cut prices. Additionally, suppliers operating in the industry have equally fronted their bargaining power.
The jet fuel suppliers usually change the cost of fuels to suit their business interests. This is a massive challenge to the industry and beyond. Another apparent force evident in the case is the availability of substitute products/services. Airline customers can seek the services of other companies if such needs arise. This factor forces numerous businesses to establish their competitive advantages and other relevant business strategies.
Conflict Resolution Mechanism
Viable conflict resolution mechanisms are critical within an organization. Emirates Airline has structured a credible conflict resolution protocol within the organization to ensure harmonious coexistence.
This applies to both the administration and the staff. The airline management has to make a proper and implementable conflict management plan for workers so as to ensure efficiency. For instance, the current work plan of the company must ensure that there are no conflicts between the different groups. These different groups interact at different levels.
Another strategy is that no employee or department should interfere with the other. For instance, the pilots are the ones to fly the plane and there must be certain number of pilots to fly large planes. The flight attendants ensure the security of the passengers onboard and also reassure them. The maintenance crew repair and maintain the aircraft and they do this regularly while the ramp agents on the other hand usually direct the aircraft and assist in parking it.
The baggage handling crew usually load and off-load baggage while their fuelling counterparts assist in ensuring that the aircraft has enough fuel for the flight. The customer service agents are responsible for assisting passengers before boarding with their queries, check-in, assignment of seats and any other issue. The gate agents usually ensure that any unauthorized person does not gain access to the aircraft. Meals and drinks to be taken in the aircraft are provided for by the catering agents (Collins 56).
The description above shows how these groups of people interact for the success of the flight and conflict between them has effects that can impact negatively on the airline. The management of the airline therefore has to ensure that each of these groups do their work smoothly to avoid any conflict.
Any other topic related to Organization Theory and Design – Diversity management
Another related issue in the context of organizational theory is diversity aspects. The Emirates Airline management has been dealing with is diversity within its workforce. The company’s management and leadership have set stringent measures and approaches to handle the issues relating to diversity.
Evidently, Emirates Airline operates globally and has employees of various cultural orientation, sex, race, religion, and beliefs. These are internal factors within the organization and they have long-term impacts on the fates, businesses, and operational capabilities of the company. One of the approaches taken by the managements to handle this challenge is the creation of a viable working environment that would favour all genres of employees.
This move has always promoted productivity, distinctiveness, creativity, novelty, and dynamism among employees. Various employees of Emirates Airline are able to work anywhere in the world following the culture of diversity that the company embraces. Crucially, recognizing the importance of diversity enables organizations to scrutinize their moves and gain the acquired business norms and operational growth.
The emergence and use of new technologies within the airline industry and beyond has been critical to the Emirates group. The organization uses novel technologies to enhance its operations, promote transactions, and stay competitive among other rivals. The efforts to enact technological issues and prospects in Emirates Airline are evident and considerable within the company (Graham 99). The management and leadership have approached these issues with positivity and enthusiasm.
The company has embraced numerous novel technologies within the industry and beyond to enhance customer services, meet the global market demands, and stay dynamic with their services. Technology has been applied in the booking processes, production of airplanes, communication aspects, flight coordination, and other provisions relevant to the industry. The fact that the company has established strong customer service provisions is crucial in this context.
Works Cited
Collins, Verité R. Careers in Airline and Airports. London: Kogan Page, 2002. Print.
Graham, Anne, Andreas Papatheodorou, and P Forsyth. Aviation and Tourism: Implications for Leisure Travel. Farnham, England: Ashgate, 2010. Print.
Gudmundsson, Sveinn V. Strategic Airline Alliances. Aldershot, UK: Ashgate, 2002. Print.
Leary, William M. The Airline Industry. New York: Facts on File, 1992. Print.
Shaw, Stephen. Airline Marketing and Management. Aldershot: Ashgate, 2007. Print.