One promising business opportunity that offers the possibility to generate one million dollars in three years is an augmented reality surgery application. Telemedicine has recently become popular, and an increasing number of clinics are using this technology to provide consultations and may even conduct operations by distantly controlling a robotic hand (Eveleth, 2014).
The proposed venture offers to advance the trend in terms of the work and education process for surgeons, providing assistive software that would scan and show specific information on the screen of a tablet. The most likely clients for this application would be clinics and medical universities and colleges. In practical terms, the application would analyze visual data about the patient on the operating table, gather supportive surgical information about the organ or tissue involved, and display this data on the screen of a tablet in real-time.
The social media campaign (SMC) will address three main goals: develop interest among the target audience and investors, attract capable developers and specialists, and regularly update the growing audience about the successes of the project in order to generate new sales. In addition to maintaining a blog, the company should also manage social media accounts on Facebook and Instagram to increase audience outreach.
Investing in a solid SMC will likely help in raising initial capital, assembling intellectual resources, and building a client base. The success of all three goals will depend on the size of the funding. In addition, the chance of sparking an interest in the project among university students who may lend their enthusiasm for a smaller fee is another possibility. Thus, the costs of the venture may be decreased. Achieving these three goals will not only give the company a start but also provide a strong basis for further development.
Reference
Eveleth, R. (2014). The surgeon who operates from 400km away. BBC. Web.