Background
Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.
Scorecard Areas
Relevance of the Objectives And Timelines
Successful projects and ventures are based on realistic, actionable, measurable, and variable milestones. In the corporate sector, production, customer satisfaction, retention, financial, and customer objectives are set and actualized within specific timeframes (Qa’dan and Suwaidan, 2018). The objectives listed above act as a stepping stone in the guidelines of running the Apple company across the financial, customer, internal business process, learning, and growth fronts. First, increasing the market share will enable the company to generate more revenue and increase value and profits. The expansion in market share will correspond to increased profit margins and the value of company shares in the equity markets.
The success of any corporation is highly coupled with customer satisfaction. As a result, the customer-centered objectives will help them steer the company in the right direction. The most important goals in this regard will be increasing customer value, reducing factors that inhibit customer satisfaction, delivering products and solutions on time, and improving customer retention. The goals are formulated to be achieved within stipulated times, which will guide the company in achieving success. It is impossible to project the success of a project before its inception, but it is possible and necessary to set achievable goals.
Internal business operations and processes are critical to its success. Apple is not an exception, and the objectives will guide the company in ensuring it grows profitably. First, the times taken to implement new contracts tend to be long, which will be reduced in the first year. This will ensure the company delivers products and solutions on time, leading to earlier payments and revenues. Learning and Growth Objectives will guide the company in developing and implementing learning materials that are geared toward the success of its business goal. Concisely, the timelines will guide the management in tracking the implementation of the goals and objectives. It would be impossible to establish continuity or measure the success of the company’s objectives without revising progress against periods. The stated times are a reference point for the company management to identify the direction in which it is heading for proper evaluation.
Reference
Qa’dan, M. B. A., & Suwaidan, M. S. (2018). Board composition, ownership structure, and corporate social responsibility disclosure: the case of Jordan. Social Responsibility Journal. Web.