Being an Informational Expert is a very difficult job to do. You should be aware of all possible situations and information which can be necessary to your client. The appearance of innovative computer technologies and Internet have improved the positions of Informational Expert and gave the opportunity receive the necessary information quicker and much trusted (Wagner, 1999). There a lot of banks and there is a great competition between different banks. The Bank managers try to provide some programs of encouraging to its clients, but still the annual percentage rate remains the main while choosing the Bank (Montgomery and Lipshitz, 2005).
I am a new employee of Information Experts. I was given a task to help a client to decide which type of credit card he/she should take up. The bank which offers the incentives is PiggyBank. The offers are the following, to choose the credit card which backs cash when the consumer makes an online purchase, the other option is take the credit card which backs cash when the consumer makes a purchase at a clothing store and the last option is when the client of the bank entry into a sweepstakes whenever the consumer makes a purchase.
To help the client in this case, expert should get to know more information about the client, his or her customs in purchasing sphere. The two options, which Bank offers, are very attractive, and as we should choose only one, we should consider the conditions, which the client should provide, to be able to use the privileges, which Bank offers.
The first privilege is when cash backs when the consumer makes an online purchase. The online shops became widespread with the development innovative technologies. We should get to know how often the client visits online shops and makes online purchases. If we got to know that the purchases are made quite often we should not hurry to accept this offer, we should consider all the variants and choose the most appropriate one.
The second option was about the cash back when the consumer makes a purchase at a clothing store. The frequency of buying close is the main consideration in this option. One more aspect which should be specifies is whether all clothing stores are available, or only some definite clothing stores or brands.
And the last option which is available to us is the entry into a sweepstakes whenever the consumer makes a purchase. The bank makes his limitations here: the customer will be able to receive a prize, making every 1,000 purchase. The Bank comes out of the consideration, that consumer will make an average of 52 purchases a year with the new card.
So, after making these researchers we should consider which option is more appropriate for our client, coming out of his or her preferences. The first option is better for those, who buy goods online, the second for those, who like to buy clothes (it is usually appear to be women), and the last option is for those who do not make much purchases neither in Internet, nor in clothing shops.
It is impossible to say whether this or that option is better or worse as they are meant on its consumers. Different people have different favors, so such things as credit card should be chosen to match the personal requirements. Bank does not loose money while providing such discounts as the more clients it has, the more transaction will be provided. So, neither Bank, nor consumers incur losses, vice versa, they achieve some financial profit.
Works Cited
- Wagner, Caroline S. Yezril, Allison. Global science & technology information: a new spin on access Rand Corporation, 1999.
- Montgomery, Henry. Lipshitz, Raanan. Brehmer, Berndt. How professionals make decisions. Routledge, 2005.