After carrying out any research appropriate strategies should be put in place to ensure that the data is presented in the most effective way. The first strategy is always to define the goals of the research by trying to answer some questions about the findings. For instance some of the questions to be answered include; the lessons are drawn from the data, the primary message you intend the data to communicate to other people, what you expect after you communicate the data and lastly stating your main goal.
The three selected audiences are also paramount and it is always important to have them in mind while presenting your research findings. This is because these are the people you expect to be influenced directly by your findings. It will be of no use if you neglect your audience since the information and the resources used in the research would have gone to waste.
The other important strategy is to choose the communication methods that are best suited for the audience to whom you are going to present the information. This is highly dependent on the way communication mediums will be used in the presentation and how the presenter will influence and appreciate the audience (Sevier, 1992). This is because some mediums might not be suited for some kind of audience, for instance the youth might not be well reached by the use of long scripts as compared to using movies and other current communication sites.
The other strategy for the appropriate research finding presentation is through the adoption of good communication principles. These are basically the global rules applied for good and effective communication. The major rules for any communication are always to write for the audience, make the presentation appealing, readable and credible. Putting all these factors into consideration will ensure that you capture the concentration of the audience during the period of the presentation. This will further bring the impact to the audience as it will automatically capture their interest.
Moreover, the presenter should always put a lot of emphasis on the numbers and figures in the research findings (Powell & Connaway, 2004). This is usually done through the application of effective statistical methods and the application of graphs and charts during the data presentation. This is because the numbers are the building blocks for any scientific communication and when the numbers are clearly presented, the real impact of the research will be felt.
The last and most important strategy is to prepare a comprehensive take home message for your audience (NEDARC, 2010). It is through this aspect that the message will influence the life of the audience; otherwise the message will be forgotten immediately after the presentation is over. One of the major aspects of a good take-home is to give a good and comprehensive conclusion (Cheryle, 1985). This is crucial as it will be the punch line for the whole research. The other important aspect for the take home point is to give some specific recommendations for the research findings. This is very necessary as this will be crucial in the implementation process of your proposals. It is also important to suggest some appropriate action to be taken to ensure that the research findings are implemented. This should not be done in a more strong way but should be done just as personal opinions which may or may not be wholly accepted. Eventually it is essential to include some action or performance at the end of the presentation to make the session memorable to the audience.
References
Cheryle, D. (1985). State Board for Community College Education. Washington: Elmquist Associates.
NEDARC. (2010). Utilizing Data for Communication.
Powell, R.R., & Connaway, L.S. (2004). Basic research methods for librarians (4th ed.). Westport, CN: Libraries Unlimited.
Sevier, A.R. (1992). Presentation of research findings: Stephen F. Austin State University. New York, NY: Stamats Communications.