Company Background
ABC America is a renowned construction firm in the North American market. Established in 1995, the company has extensive experience in various construction projects in the US and across the region. The company has a current workforce of 8,000 workers situated in its various offices countrywide. Among the most popular products include tire swings, flagpoles, and fences that beautify American homes. ABC has cultivated a strong brand image through provision of quality, reliable, and efficient solutions to construction problems, thereby enriching the lives of its customers, staff and other stakeholders throughout its markets.
ABC also develops birdhouses for residential applications. These houses host decorative birds and pets that ensure a wholesome life for families. The birdhouses are built not only to protect the birds but also to beautify the living spaces. These birdhouses are customized to the needs of the client, the number and type of birds, and the weather conditions of the customer’s region.
Mission Statement
ABC America’s mission is to help families to beautify their places of living by developing innovative, cost-effective, and sustainable building and construction solutions that suit their tastes.
Project Specifications
The project specifications are based on the request for expression of interest document published on your website. The document specifies that your desired birdhouse should have an internal volume of 216 in3. In addition, the birdhouse should have a hole in the center of one of the four sides. The roof should also have a 45 degree slope and a 0.5 inch overhang. The asset must withstand winds of 50 mph when supported using a string on the center top. Moreover, it must withstand fireworks explosions and an internal pressure of 45psi. Lastly, the unit cost must not exceed $25.
The selected design should not have waterproof paint, rust-resistant metal, and resistant wood to minimize the cost. In addition, the design prototype must be tested using computer modelling to verify its structural integrity after being subjected to varying pressure and stress conditions. After acceptance of this proposal, a design concept is required within 60 days, and a prototype in 100 days. After successful verification, the first batch of 1,000 units should be delivered within 140 days.
A summary of the project specifications is presented below:
- The internal volume of 216 in3.
- The birdhouse must have a hole in the center of one of the four sides to facilitate entry of the birds
- Roof should have a 45 degree slope and a 0.5 inch overhang.
- Must be able to withstand winds of 50 mph, fireworks explosions, and an internal pressure of 45psi.
- The unit cost must not exceed $25.
- No need for waterproof paint, rust-resistant metal, and resistant wood
- The design prototype must be tested using computer modelling to verify its structural integrity
- A design concept is required within 60 days of proposal’s acceptance and a prototype in 100 days.
- The first batch of 1,000 units should be delivered within 140 days.
Procedure
ABC will send the initial design concept for evaluation and suggestions on any required modifications within the first 30 days to allow for revisions. Any feedback obtained on the initial submission will be used to revise the design to match the desired concept. Once the design concept is approved, a prototype will be developed and delivered within the first 60 days. Any suggestions made on the prototype design will be incorporated into the final design before the 100 days. The company will move into full-scale production after the approval of the prototype design.
Rejection of any submission at any phase will result in a thorough rework at the company’s cost. The revisions will carefully incorporate Eagle America’s design recommendations to avoid extensive reworks and delays in developing the final product. The designs will be tested in the company’s state of the art wind tunnel and blast-resistant chamber to ensure complete compliance with the desired pressure- and stress-resistance standards.
The design phase will use Computer-Assisted Design software to develop a detailed design concept in three dimensions. The AutoCAD software will ensure that the design is drawn to scale, which will allow the designer to determine the actual size of the birdhouse. It will also allow the designer to adjust the scale to see how changing the various dimensions would affect the cost and aesthetics. In addition, the software will allow zooming in and out to view the birdhouse from different orientations. Any recommended changes will be made easy and a record of successive improvements before the final model is developed. These improvements will be preserved for future reference. These successive designs will be availed to the customer should the market require additional models in future. The AutoCad model will enable the designers to calculate the material quantities needed for production as well as the potential alternatives that could reduce cost, enhance the quality, aesthetic value, and the structural integrity of the designed units.
The in house design and development team has extensive experience in birdhouse design. Among the company’s notable clients include the leading corporate and prominent people in leadership. The team is able to handle any contingency and can accelerate the delivery timelines should the need arise. Furthermore, the experienced team delights in making continuous improvements on both the design and production phases of the project and would be delighted to change the projects specifications on short notice. These capabilities will ensure that the final product matches the needs of the market as closely as possible.
The company has an automated production process that ensures that the design prototype is replicated in its exact form in the final product. The in house quality assurance team tests a large sample of the manufactured units to ensure that deviations remain insignificant at 99% confidence level. This high level of quality assurance enables the client to minimize the cost of returns, and enhance the delays involved in production. The exact prototype match will also ensure maximum customer satisfaction.
Deliverables
The company commits to provide the following deliverables to Eagle America Company after successful completion of the contract.
- A preapproved birdhouse design based on specifications listed in the requirements section
- A comprehensive analysis of the design including cost, appropriate materials, price range, and potential areas of differentiation to appeal to attract more customers
- A complete bill of materials and approximate cost at the prevailing market rate
- The recommended methods of installing the birdhouses to ensure maximum comfort for the birds and highest aesthetic beauty for the homesteads. These will be provided in a booklet.
- All initial designs, revisions, prototypes and final designs developed for Eagle Africa. These will be provided in a digital file in a password protected environment
- A professional project report detailing the design development process, justification for the selected design, and the associated costs of production
- A commitment to deliver the final design concept in 30 days
- A commitment to deliver a final prototype within the first 60 days
- A commitment to deliver a batch of 1,000 birdhouses within the first 140 days
The company will be in constant touch with Eagle America to ensure these delivery times remain as specified in the proposal document. For this reason, the company will have a dedicated contact person to manage all interactions with the customer. The manager will provide weekly progress reports on the developments and document resolutions arrived at in the course of the construction process.
Budget
The project will take the design department at least 150 hours to complete the final prototype. In addition, it will take the production half an hour to produce each birdhouse. The design department is paid $43.33 per hour. Therefore, the total design cost is $6,500. The production department workers receive $18 per hour. The cost of design will be allocated proportionally to each birdhouse for the initial batch. Therefore, the total design cost for the first batch will be $7.5 per unit. Table 1 shows a breakdown of the initial cost of production for the first batch.
Table 1. Projected production cost
The allocated overheads and other expenses include a 3% cost of warranty. Other indirect expenses include factory utilities such as lighting and supervision expenses.
Schedule
The project will start after the receipt of an acceptance document in reply to this proposal. A copy of signed contract must be received by the head of operations before the design process can start. Once the contract is signed, the initial design phase will start. This process will be done in phases of 3 hours each with each interval being submitted to the client for approval. The company expects to complete the development within the first five phases before proceeding to the prototype development phase. The process is anticipated to take 30 days to provide for any unforeseen contingencies. The prototype development phase will take an additional 30 days. The prototype will be developed and revised within the first month to cater for any unforeseen changes to the initial design that might arise in the course of the project. After the final approval, the prototype will proceed to the final phase of production within 140 days. The company expects to deliver all the 1000 units within the stated timeline. Table 2 shows the proposed timeline for the project.
Table 2. Proposed timeline
The client can communicate any changes to the provided schedule by communicating in advance. Such communication should be provided in a signed document and delivered to the main office. However, the client should bear responsibility for any delays occasioned by changed production or design schedules and the company bears no liability for the same. Nevertheless, the company does not anticipate any contingency that could result in unnecessary delays to the project based on experience.
As a sign of consent, please append your signature in the space below. The contract will proceed to execution phase after you append your signature and deliver the document to any of our administrative offices in the region. The document will be considered binding only if signed and stamped with the company’s seal.
Signatures
Eagle America, LLC Representative
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Real Engineer Representative
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