Blackberry: Organizational Analysis Presentation

Introduction

• Blackberry is the former Research in Motion Limited “RIM”
• It was established in 1984
• Blackberry is the manufacturer and distributor of smartphones
• Blackberry holds a relatively large market share
• Blackberry faces competition from different manufacturers
• Blackberry is loosing market share because of stiff competition

Current Organizational Analysis

Strengths of Blackberry

• Ability to diversify its products;
• Ability to deliver quality service to customers;
• Ability to embrace value chain management;
• Ability to deliver special satisfaction to customers.

Weaknesses of Blackberry

• Inability to embrace emerging technologies at the right time;
• Manufacturing of products that are harmful to the environment;
• Negligence of corporate social responsibility.

Opportunities of Blackberry

• Unexploited markets;
• Emerging markets in Africa and parts of Asia;
• Stable economic growth in major economies,
• Increased demand for luxurious products;
• Economically empowered youths around the world;
• Developing IT industry.

Threats of Blackberry

• Challenges in adopting new technology;
• Slow adoption of technology;
• Stiff competition from rival firms;
• Availability of similar products in the market;
• Limited market, especially in Arab world;
• Legal threats.

Porters Five Forces

Blackberry should :

• Produce products that rival those of competitors;
• Introduce products to counter possible threats;
• Develop different lines of products;
• Satisfy different markets;
• Produce high-end products with qualities;
• Blackberry should have several distributors.

Analysis of the External Business Environment (PESTEL)

• Stable governments enhance conducive business environment;
• Economic recession affect Blackberry’s operation;
• Purchasing power influence revenues of Blackberry;
• Social and cultural patterns affect Blackberry;
• Technological environment influence Blackberry;
• The legal environments guide Blackberry;
• Geographical environments poses challenges to Blackberry.

Data to Support Organizational Deficiencies

Table Showing Sale and Distribution of the smartphones.

Graph showing Blackberry’s and Apples shipments.

Recommended Organizational Changes

Blackberry should:

• Move some of its activities online;
• Offer additional benefits to customers;
• Embrace emerging trends in the market such as social media;
• Improve its corporate social responsibility;
• Increase its partnership with suppliers;
• Address needs of employees and clients;
• Develop project management teams.