Blizzard
Founded in 2008 in Santa Monica, CA, Activision, Inc, also known as Activision , or simply Blizzard, is a global holding company incorporating organizations such as Warcraft, Diablo, etc.
Blizzard has presence in the following states:
- USA
- Netherlands
- Italy
- Spain
- Mexico
- Sweden
- Australia
- Canada
- Germany
- France
- Brazil
- Norway
- China
Blizzard: Risks and Solutions
Controversy: The “GamerGate”
A recent controversy concerning the presence of female players in the game may be a potentially tricky issue in the cultures based on patriarchy and spark a global scandal that the company does not need (Shakford, 2014).
Solution
Introduction of a set of rigid principles for communication among users may help solve the problem. Once having to comply with the rules that are not based on any culture but the corporate one, the gamers will have to make cultural compromises.
IKEA
Founded in 1943 in Sweden, IKEA has managed to survive the era of transfer to IT and is quite successful at present. The organization is multinational, yet it still has to face certain cultural issues.
IKEA has presence in the following states:
- Scandinavian states
- Germany
- Japan
- Australia
- Canada
- Hong Kong
- Spain
- France
- Saudi Arabia
- Turkey
- Cyprus
- Romania
- Baltic states
- Bulgaria
- Croatia
- Indonesia
- Egypt
- Russia
- Puerto Rico
- Israel
IKEA: Risks and Solutions
Controversy: Women and politics
Because of the need to expand and cater to the needs of Islamic customers, the company decided to cut out the female models from a recent catalogue which triggered a major confusion and resulted in IKEA managers apologizing (Molin, 2012).
Solution
The company could retain its reputation by rearranging its strategy towards products promotion in the Islamic states in general and Saudi Arabia in particular. Demonstrating cultural sensitivity is what the company must do at present.
Huawei
Huawei is a international company located in Shenzhen. Founded in 1978, the organization has been growing and expanding ever since. At present, the company produces mobile and fixed broadband networks, computers, smartphones, etc.
Huawei has presence in the following states:
- China
- USA
- France
- Russia
- Turkey
- Scandinavia
- Pakistan
- Germany
- Colombia
- India
- Ireland
- United Kingdom
Huawei: Risks and Solutions
Controversy: “Political Smokescreen” (Lackshman, 2013, para. 8)
With the U.S. Director of National Intelligence having worked for the Huawei Company as a paid consultant, the organization was accused of tampering the communication networks.
Solution
The company should alter its current customer security strategy so that the target demographics should be secure about their privacy. Specifically, there is a need to enhance the HRM and the IT Departments, thus, resolving the international conflict.
Reference List
Huawei Europe. (2015). About us. Web.
Lackshman, N. (2013). U.S. intelligence official resigns following conflict of interest claims.The Hindu. Web.
Molin, A. (2012). IKEA faces cultural challenge as flat-pack empire expands.Retail. Web.
Shakford, S. (2014). GamerGate: How consumers are influencing the culture battle.Reason. Web.