SWOT analysis is analyzing the strength, weaknesses, opportunities and the threats of the business organization in question. The organizational strengths involve the activities that a company can carry with easy yielding to positive results that outdo their competitors.
This includes utilizing the company’s available resources to maximize profits as they reduce their costs, which in turn helps them to offer their services and products at appealing prices than their competitors.
Blu electronic cigarettes company is one of the leading companies that produce smoke-free cigarettes that give customers the same satisfaction with less harm.
The products are found in different flavors and have different levels of nicotine to suit all smokers. The products have vapor instead of tobacco hence environmental friendly.
In conclusion, the SWOT analysis in Blu electronic cigarette company has paved a way to increase sales by tapping in Germany and the UK market, despite the weaknesses and threats. The knowledge of strengths and opportunity has paved a way to the success of the company.