Introduction
Boeing is an American multinational aerospace and defense corporation.
It is among the world’s largest aircraft manufacturers (Badrocke et al, Pp. 98)
The largest exporter by value in the US.
The second-largest airline planes supplier in the world found in 1916 by William Boeing.
History
WWI and WWII brought the company to prominence.
Built small airplanes until 1933, then began building airliners.
Boeing has expanded over the years ad acquired many smaller firms (Dobbs, pp. 23).
Boeing faces stiff competition due to such many competitors such as Airbus and Lockheed Martin (Delfmann, pp. 56).
Competitive Environment and Porters 5 Forces Model
The threat of New Entrants –Boeing faces competition from new firms but has fought back by acquiring smaller firms.
Power of Suppliers- Boeing hold substantial power since it is a major supplier in the aviation industry.
Power of Buyers- No buyer/ customer holds substantial power.
The threat of Substitutes- The company has fought off this threat by embracing R&D and innovation.
Rivalry Among Competitors- Boeing faces stiff competition from other industry players.
Boeing-777 was designed in 1994 to carry passengers and cargo.
It replaced the 767 and 747 models to increase capacity (Norris & Wagner, pp. 122).
Boeing-777
It is the world’s largest twinjet.
The most common variant is the 777-200ER model.
Is it the most ordered commercial plane in the world?
Works Cited
Badrocke, Michael, Gunston, Bill, and Badrocke, Mike. Boeing aircraft cutaways: the history of Boeing Aircraft Company. Hamilton, MT: Osprey Publishing, 1998.
Delfmann, Werner. Strategic management in the aviation industry. Hampshire: Ashgate Publishing Ltd, 2005.
Dobbs, David A. Aviation Industry Performance: A Review of the Aviation Industry in 2008. Number: CC-2009-039, 2009.
Norris, Guy, Wagner, Mark. Boeing 777: technological marvel. Easton: MBI Publishing, 2001.