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Bollywood’s Cinema: Movies Marketing Essay


Marketing of Bollywood Movies

Modern cinema market is so competitive that it is no longer enough to make a good product to expect a high profit. It is not sufficient to engage the best actors and directors anymore. Now it is necessary to promote that product so that as many people as possible should come to see it in the cinemas. Bollywood has realized this trend and is paying much attention to marketing the movies via media.

Websites for promoting Bollywood films are filled with bright and animated features. One can read about the movies, actors, news, box office results, and anything else connected with the industry. The creators of the websites do everything possible to attract the audience. There is a separate section for each major actor with a compelling photo and a catchy phrase to make the people open an article and read about the artist’s current project. Special features and news are suggested for the viewers. By doing this, website designers raise and sustain the attention of the people.

Apart from the interesting interviews, in which the Bollywood stars present their new roles, and the directors shed light on the tiniest details of the film industry, the websites present interactive features. One may watch trailers to the newest films capturing the most lively dances and songs. The box office information and the schedule of the cinemas make the websites comfortable means of getting the most updated information.

Bollywood cinema marketing is doing its best to attract and keep the audience’s interest in the new products. Using media for this purpose is a rather useful tool. By attracting more audience to media advertising, film producers ensure greater interest in the current and future projects and are able to track the people’s preferences.

The Development of Birju’s Rebellious Nature throughout the Movie

“Mother India” is probably the most popular Bollywood film, and it represents some of the core traditional beliefs and values. The movie tells a story of family relationships and also depicts the ways in which the characters treat the community customs. Radha’s (“Mother’s”) son Birju is related to Krsna and represents the defiance of this mythological character. While at the beginning of the movie Birju’s rebellion is targeted against the unfairness and aims at defending his family’s dignity, by the end of the story he turns into a bandit who craves for revenge and does not contemplate on the outcomes of his actions.

At first, the targets of Birju’s anger are bitter poverty and inability to help his family. When Radha’s husband (Birju’s father) leaves, Birju is doing his best to defend his mother’s pride and to prove Sukhilala wrong. The boy disagrees with the state of things which has driven his family to misery and unhappiness. He is the only one to oppose Sukhilala, and he resorts to any possible means to prove his right. While all the villagers recognize Sukhilala’s right to be paid by Radha, Birju does not agree with that. Instead, he requires the possibility to look at the man’s bookkeeping records. While the other people work hard to gather a great harvest, Birju does not limit his endeavors by this. He commences self-education to be able to reveal Sukhilala’s capitalism strategy. These actions of the character show Birju’s desire to do the best for his community and family, and such behavior can be entirely justified. However, as the story evolves, Birju’s conduct becomes adverse.

Even if murdering Sukhilala can be explained as Birju was trying to restore the economic independence of his family, his conduct towards Sukhilala’s daughter is not acceptable. We can see that in the course of the movie, Birju’s defiance turns from justified hatred towards Sukhilala to unexplained desire to offend people around him. Mostly, he directs his vicious actions towards the village girls. Here, Birju’s second nature is revealed: the nature of a hooligan who no longer cares about defending his close people but is trying to hurt the people around him. His constant abusing of the girls is condemned by everyone as he is undermining the sacred traditions of the villagers. Kidnapping Sukhilala’s daughter on her wedding day is the peak of his inconsiderateness, which cannot be forgiven even by his own mother.

Despite his good intentions at the beginning, Birju is ultimately a negative character. Defending one’s family is undoubtedly a good thing, but ruining the nation’s traditions is the very opposite. Birju’s conduct threatens the core values of the community, and he has to be stopped. However difficult it is for his mother, she chooses the social ideals over her son. Birju begins as a good character, but with the development of his rebellious nature, he turns into a cruel and selfish person. Such behavior cannot be justified, and his mother kills him. While Birju is the only revolutionary character in the movie, his conduct becomes so corrupted by the end that he leaves an impression of a negative hero.

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IvyPanda. (2020, September 11). Bollywood's Cinema: Movies Marketing. Retrieved from https://ivypanda.com/essays/bollywoods-cinema-movies-marketing/

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"Bollywood's Cinema: Movies Marketing." IvyPanda, 11 Sept. 2020, ivypanda.com/essays/bollywoods-cinema-movies-marketing/.

1. IvyPanda. "Bollywood's Cinema: Movies Marketing." September 11, 2020. https://ivypanda.com/essays/bollywoods-cinema-movies-marketing/.


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IvyPanda. "Bollywood's Cinema: Movies Marketing." September 11, 2020. https://ivypanda.com/essays/bollywoods-cinema-movies-marketing/.

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IvyPanda. 2020. "Bollywood's Cinema: Movies Marketing." September 11, 2020. https://ivypanda.com/essays/bollywoods-cinema-movies-marketing/.

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IvyPanda. (2020) 'Bollywood's Cinema: Movies Marketing'. 11 September.

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