Introduction
Have you ever wondered why your unique business stopped working? Are you following trends and changing the company to satisfy consumers? Business model innovation is a great way to improve your business and take it to the next level. Business innovation allows you to adjust strategies and grow your company. BMI is a set of innovative solutions for business promotion and distribution. The first part will define the terms âcognitive differentiationâ and âcognitive integrationâ. The second part will discuss the principles of BMI in more detail. The third part focuses on ontological humility and the relationship to biases and decisions. The study of reciprocal influences allows organizations to function successfully and take into account society’s cognitive features.
Cognition
The innovations of business models are inherently linked to the concepts that shape human cognitive functions. Egfjord & Sund (2020b) discuss the ideas of cognitive differentiation and cognitive integration applicable to different business models. In “Do you see…” the authors draw attention to radical innovations in business and the need to adapt to them (Egfjord & Sund, 2020b). Attention is drawn to the differences in cognitive processes that can contribute to understanding the barriers to cognition. In “A modified Delphi…” the authors explain the benefits of the Delphi model and its organization through cognitive mapping (Egfjord & Sund, 2020a). Understanding these mechanisms is impossible without defining the terminology used by the authors.
Cognitive differentiation is understood as the dimensions of a person’s meaning or constructs revealed to him in his systems of meaning. It is reasonable to use a differentiation grid, which describes the measure of a person’s professional complexity (Murray, 2008). Applying this definition to business strategies and innovations, one can argue for a person’s diversity and ability to assume future outcomes of events (Wilkinson & Dewell, 2019). Cognitive integration describes the very process of a person’s penetration of knowledge into his professional activities, allowing him to innovate (Murray, 2008). The term provides a clear picture of the relationships within an organization and how to improve its effectiveness. By relying on human cognitive functions, foresight and strategic decisions become more accessible.
Business Model Innovation
When considering innovation to organize a company in a new way, it is impossible not to mention strategic assumptions. One may judge innovation as necessary for company growth and finding better ways to sell a product or service (Ghinoi & Toma, 2021). Another sees innovation as growth for employees and managers to realize their potential. Egfjord & Sund (2020a) discuss innovation as a subject of collective reflection on company strategy and mission. In general, attitudes toward innovation are only formed positively when the internal environment is comfortable.
Business Success in Reorganization
The company must be reorganized to implement new business models successfully. Ghinoi and Toma (2021) believe that BMI is only an additional source of innovation. However, Ramdani et al. (2019) emphasize that BMI cannot be implemented without reengineering. The authors point out that reengineering will change design thinking and allow BMI to be more effective. In addition, if a company first changes from within and then uses BMI, it can evolve in a new direction faster. A designed company feels more confident and embraces innovation more easily.
Planning and Assumption
The assumption is an unstable cognitive characteristic due to variability as part of life. Necessary assumptions, however, will allow for the formation of a vision about a subject. Sufficient assumptions are a bit of a stingy and stingy characteristic because they are limited. Flawed assumptions can build on misconceptions about corporate strategy. Additional literature, stock, and market analysis are used to avoid misperceptions.
Now it is worth paying attention to strategic planning: innovations are necessary for the company’s growth. But which company is considered more successful, all other things being equal? It is probably the one that puts all the ways to implement BMI into its plan (Ramdani et al., 2019). Radical ideas for many companies are synonymous with failure because strategies are not appropriately designed. However, if managers and senior executives build future change and BMI into the company’s mission, the chance of success is significantly increased. Companies that want to accommodate BMI should change the organization according to new strategies. The redesign will allow departments to work quickly and efficiently because they will result in the form of a goal.
Ontological Humility. A Look at the Double Publication
According to the paper’s author, the double publication is a controversial ethical component in science. On the one hand, it makes sense to publish the same material in different journals to reach different audiences. On the other hand, this practice dramatically diminishes the dignity of journals and makes them not as meaningful. This practice is detrimental, especially for young researchers, because it takes away available space for new publications. In the context of Egfjord and Sund (2020a; 2020b), the double publication can be justified because the methodology and results are interpreted somewhat differently, but both researches are still very similar studies (APA, 2017). Nevertheless, both publications fully characterize the problem of cognitive perception and interaction, allowing the reader to conclude the BMI problem personally. APA rules show that the same study can be published twice if it is part of one large study (APA, 2017). This rule works in the case at hand, although it is still a moot point. In the author’s opinion, it is unethical to resort to double publication, so it will not be used in the future.
The Falsity of Assumptions
Assumptions are formed as a result of evaluating the facts that are provided to the reader. False perceptions become a significant problem when planning business strategies and their implementation. But initially, what is the false representation or the wrong evaluation? A dual genesis is likely revealed in the formation of false preconceptions. Even if it is not intended to be negative, a word can be misrepresented because of errors in material preparation. For example, a manager holds a meeting and talks only about the marketing area while the development area is not touched. As a result, the marketing department receives positive feedback, while the development department cannot evaluate the output results. Thus, a false assumption about the purpose of their work is formed, and efficiency is lowered. Some structures are more predisposed to obtain different information, while others want only specifics. In the end, false assumptions can go to a new level and affect all structures.
False assumptions have a negative impact on all work activities, as they prevent you from thinking critically about the task at hand. As a result, rank-and-file employees are reluctant or incorrect to perform their functions, and senior managers do not try to change the situation because they do not see a solution. The company may be losing profits because the sales department does not think it is necessary to offer the product, and the marketing department does not do quality advertising.
It is suitable for everyone to recognize false assumptions because they limit our possibilities. One of the techniques to recognize and deal with assumptions is reflection and analysis. A person must learn to recognize what has led to false biases. Another technique is to ask oneself the right questions: the questions will help identify the causes and eliminate them. The method of realizing that not all moments in life can be controlled will also be helpful. Thus, managers will recognize that sometimes the game is worth playing and will identify the starting points of bias formation and ways to implement the work correctly to achieve high performance.
References
APA. (2017). Ethical principles of psychologists and code of conduct. APA, Web.
Egfjord, K. F.-H., & Sund, K. J. (2020a). A modified Delphi method to elicit and compare perceptions of industry trends. MethodsX, 7, 1-10.
Egfjord, K. F.-H., & Sund, K. J. (2020b). Do you see what I see? How differing perceptions of the environment can hinder radical business model innovation. Technological Forecasting and Social Change, 150, 1-10.
Ghinoi, S. & Toma, P. D. (2021) Conceptualising business model innovation: Evidence from the managersâ advice network. Innovation. Web.
Murray, T. (2008). Exploring epistemic wisdom: Ethical and practical implications of integral theory and methodological pluralism for collaboration and knowledge-building. Integral Theory Conference.
Ramdani, A., Binsaif, A. & Boukrami, E. (2019). Business model innovation: A review and research agenda.New England Journal of Entrepreneurship, 22(2), 89-108. Web.
Wilkinson, B. D. & Dewell, J. A. (2019). Cognitive complexity: Differentiation and integration in counseling practice and training. Journal of Counselling & Development, 97(3), 314-327. Web.