Caribou Coffee Company’s Expansion Research Essay

Expansion Research Proposal

1. Chairperson of Board of Directors
2. Caribou Coffee
3. 9740 Menaul Blvd NE, Albuquerque, NM 87112
4. Dear sir/ma’am:

A – Attention (Awareness)

During 2012, Tim Hortons Coffee’s sales advantageously increased. The Canadian restaurant’s main products are coffee and doughnut. During 2012, the company’s $ 3,134,137,000 revenue was higher than the prior year’s $2,801,833 revenue. During 2012, the company’s $404,645,000 net profit was better than the 2011 year’s $375,951,000 net profit (Horton, 2013). Clearly, you can imitate Tim Horton’s Canadian coffee success.

I – Interest

Further, you can financially benefit from Canada’s current economic upswing. The nation’s political leaders beneficially prioritize economic policies. The improvements generate higher gross domestic production (GDP) figures. In terms of global gross domestic production, Canada’s performance is pegged at 10^th place. Compared to the Japanese, German, and French economies, Canadians have a better economic and social life (Thompson, 2013). Clearly, the improved economic condition increases Canada’s coffee demands.

In the same light, Canada’s remarkably higher gross domestic production (GDP) picture allows the hiring of more workers. Starting in 2003, the average Canadian citizen’s income continues to increase (Sarlo, 2009). With more workers, the demand for coffee increases. Undoubtedly, there is an increase in the demand for coffee.

D – Desire

Now is the time to achieve your current organizational desire, increase global coffee profits. By conducting our research, you will learn whether selling your coffee in Canada is viable, increasing your global coffee sales. The research will indicate whether the Canadian expansion will precipitate higher global gross profit figures. Consequently, your overall net profits will rise. Undoubtedly, the research will help attain your global coffee desire.

Further, conducting the research has many advantages. The advantages include determining whether buying cheaper Canadian coffee processing machines is a good alternative. You will learn whether your Caribou Coffee’s taste and aroma far surpass the taste and aroma of the Canadian competitors’ products. Another advantage is determining whether we can profitably imitate the Canadian coffee tastes and aromas. Without a doubt, the research has distinct advantages.

Furthermore, conducting the research has many benefits. One of the benefits is determining whether we can save on salary expenses. Based on initial research, Canadians are paid low salaries. In terms of Canada’s global initiatives, another benefit is determining whether the Canadian government’s regulations will help attain your global goal. Initial research shows one Canadian agency, Competition Policy Review Panel, has many foreign investment policies. One policy removes certain investment ownership limitations. As a result, the policy increases the foreign investments in Canada (OECD, 2010). Evidently, you can financially gain from the research benefits.

More importantly, the research will include determining the benefits of Canada’s being one of the top business environments. In 2007 alone, Canada and the United States both generated a similarly favourable 86.90 percent business environment score. Both governments are committed to a free market economy. The two countries have strong foreign investment environments (Menipaz, 2011). Surely, you can profit from the research on the Canadian business environment.

Moreover, approving our research into the uncharted Canadian coffee territory is a must. The research will help reduce the time needed to achieve your organization’s global desire to increase revenues. The research will support your organization’s global financial wants. One want is to make the prospective Canadian customers prefer your coffee product. Clearly, you must approve our timely coffee research.

A – Action

You must act now. The Canadian coffee market is ripe for the picking. Please allow my team to conduct further detailed research. The research will focus on the feasibility of selling Caribou coffee in Canada. The research will determine the profitability of initially setting up one small coffee store. Overwhelmingly, conducting the Canadian coffee market research will help reduce the time needed to reach your global marketing goal.

References

Horton, T. (2012). Tim Hortons Coffee. Web.

Menipaz, E. (2011). International Business. London: Sage Press.

OECD, (2010). Investment Reform Index 2010. London: OECD Press.

Sarlo, C. (2009). The Economic Well-being of Canadians. London: The Fraser Institute. Thompson, W. (2013). Canada 2013. London: Rowman & Littlefield.