Carnival Cruise Lines’ Issues and Recommendations Case Study

Exclusively available on Available only on IvyPanda® Made by Human No AI

Summary

Carnival Cruise lines with 11 “Fun Ships” including the famous Carnival Destination Cruise has obtained the place of being the largest cruise company in the world. It has changed the perspectives of people about cruise travelling, from just work and business related travel to enjoyment and adventure. It was started in 1972 by Ted Arison, with the mission to provide a luxurious cruise experience to the passengers (O’Rourke & Gupta, 2011).

The rapid fame and growth business was majorly due to its marketing strategies and innovative approach used. It focuses on youngsters and fun loving people, which has resulted in a phenomenal increase in the number of Carnival Cruise passengers. Although, the growing number of passengers has augmented the market share and revenue of the Carnival Cruise, it has also been a reason of great challenges for the cruise, which has to be catered, in order to avoid losing the interest of passengers in cruise (O’Rourke & Gupta, 2011).

Critical Issues

Technological Issue

This is the most critical issue for the Carnival Cruise as the growing usage of technology has bought new challenges for the company. On cruise journey, people have started bringing their laptops and phones through which they wish to stay connected to the world at all times. As a result, the cruise has to expand its communication and the Internet facility on the cruise to satisfy needs of its customers (CISCO, 2010).

Competition

Carnival Cruise is not the only cruise in the industry that provides fun and luxurious experience and other companies are also competing to gain market share. Therefore, being at the top in the industry, Carnival Cruise has to look for improved marketing strategies and investment plans in order to maintain trust and interest of its passengers (Bazerman, 2011).

Expense of Travel

The company will certainly be facing the dilemma of increased costs of travelling by cruise. This could result in a decline of potential customers. The expense issue can result in conditions against company’s expectations, which may cause high level loss to the company (O’Rourke & Gupta, 2011).

Recommendations

Horizontal Integration

Horizontal Integration can provide a solution to many problems of the company. Merging the company with a similar brand will help it to get more customers and gain better position in the market. The integration requires high level managerial skills and decision making authority; hence, it needs to be done by owners of the Carnival Cruise after evaluating which company they should merge. Seeing the market competition, the company should take this step within two years before other companies take over its position in the market (Hill & Jones, 2008).

Starting new routes

The company can start new routes for cruise journeys to provide passengers with a fresh experience and motivate more customers. This requires the management and technical staff to coordinate in order to highlight and deal with legal policies and cost issues. It should do it by next summer as it will be vacations time and more people will be looking for cruise sail (Bazerman, 2011).

Communication Plan

To communicate company’s new plans and solutions to its stakeholders, it can start commercial advertising through television and social media to reach more people in shorter time. It can tell benefits of these solutions to its employees and passengers by printing posters and placards, and distributing them to all concerned people (Bazerman, 2011).

Reference List

Bazerman, M. (2011). Management Education for Integrity: Ethically Educating Tomorrow’s Business Leaders. Bngley: Emerald Group Publishing Limited.

CISCO. (2010). Cruise Line Simplifies Collaboration, Improves Guest Experience. Cisco Public Information.

Hill, C., & Jones, G. (2008). Strategic Management Theory: An Integrated Approach. Virginia: Cengage Learning.

O’Rourke, J., & Gupta, J. (2011). Management Communication: A Case-Analysis Approach. New Delhi: Dorling Kindersley.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, July 23). Carnival Cruise Lines' Issues and Recommendations. https://ivypanda.com/essays/carnival-cruise-lines-issues-and-recommendations/

Work Cited

"Carnival Cruise Lines' Issues and Recommendations." IvyPanda, 23 July 2020, ivypanda.com/essays/carnival-cruise-lines-issues-and-recommendations/.

References

IvyPanda. (2020) 'Carnival Cruise Lines' Issues and Recommendations'. 23 July.

References

IvyPanda. 2020. "Carnival Cruise Lines' Issues and Recommendations." July 23, 2020. https://ivypanda.com/essays/carnival-cruise-lines-issues-and-recommendations/.

1. IvyPanda. "Carnival Cruise Lines' Issues and Recommendations." July 23, 2020. https://ivypanda.com/essays/carnival-cruise-lines-issues-and-recommendations/.


Bibliography


IvyPanda. "Carnival Cruise Lines' Issues and Recommendations." July 23, 2020. https://ivypanda.com/essays/carnival-cruise-lines-issues-and-recommendations/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1