Strategic issues concern vital policy choices or challenges that should be addressed to realize the desired objectives of a society. In this case, it is critical to evaluate means of optimizing available opportunities for future benefits. Cash Connection strategic issue concerns strategizing on the lending model and making the whole process ethical. This involves issues such as practices of an organization, lending rates, regulation of the industry, and knowledge of clients on the business value. Through this initiative, Cash Connection can improve its returns by winning the loyalty of most clients. In addition, business will flourish in the market since it will not hamper the development of the society.
One of the critical issues that Cash connection has to evaluate is its lending policies and procedures. In this case, it should not exploit the clients by demanding substantial collateral due to the high rate of default. It is vital to formulate lending policies, which are convenient for clients and conforms to the regulatory requirements. In this regard, Cash Connection has to create policies that will limit the number of complaints and goes in line with its business objectives. This concerns the level of collateral that should be submitted, and the individuals suitable for the services.
After the evaluation of the lending policies, lending rates should be reviewed. Based on the previous concerns raised by clients that Cash Connection exploits the low and middle-class people, an organization should erase this notion in people’s minds. As such, it needs to review its lending rates to suit the firm’s needs and make it convenient for its clients. This will reduce the level of complaints aroused in the public domain steering the business to new heights. Moreover, it will attract clients from a diverse society. As a result, there will be more returns since the firm’s customer base would be significantly larger.
The alignment of policies and business strategies in conformity to the state regulations addresses the firm’s strategic issue. The regulations developed by the state to monitor and regulate loan providers should be considered in the firm. In this case, the state attempts to minimize the exploitation imposed by the loan providers on its citizens. Moreover, it addresses issues relating to the nature of collateral that should be requested, and the course of action in the event of default. If the organization complies fully with such demands, it will improve the level of business while preventing the risk of subjection to legal breaches.
To counter the negative mentality of the public domain regarding its business activities, it is vital for the firm to educate on the value of its services. This involves the creation of awareness regarding the value of borrowing wisely. Through this process, the public would realize the benefits of the availability of such services. In addition, it would reduce instances of extravagant borrowing, which subject clients to default. This practice would improve the reputation of the company since most clients would be knowledgeable of their undertakings. As a result, they will not be defrauded of their personal properties.
Cash Connection has to work on the above strategic issues on a set schedule. In this regard, each activity can be realized on different time spans, which explains the variation in their benefits to the firm. However, all the issues have to be addressed simultaneously to improve the goodwill of the firm.