The primary goal of this assignment is to introduce a company with a sophisticated idea to remain competitive in the market and comply with the interests of the customers. In this instance, the name of the company is Cat & Snack, and the company uses the principle of anti-café while having different thematic rooms. In this case, each location covers the topic of the cats, and one of the areas has the actual animals.
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In the context of this café, the visitor can enjoy a peaceful moment while petting a cat and being for some time away from the hectic lifestyle of New York City. The visitors pay only for the time spent at the restaurant, and snacks and beverages are included in the service. Figure 1 presents the company’s logo while reflecting on the critical aspects and details mentioned in the name of the organization.
The overall number of the employees is eighteen, and the CEO’s assistant helps the employer with various aspects. Marketers and marketing assistants represent the marketing department to ensure the delivery of the right message to the target audience. In turn, the maintenance services are represented by two cleaners and the cat’s care assistant. As for the financial department, it consists of the financial manager and accountant to monitor the financial condition of the company.
Two administrators, two chefs, four waiters, and two baristas ensure the delivery of the services to the customers. Speaking of the authority’s structure, the company utilizes the decentralized principles, as the overall decision-making is spread between the different members of the organization (Lussier, 2015). Meanwhile, the employer assesses the decisions carefully before the overall application. In this case, Figure 2 presents the structure of the organization and depicts the reporting system, as it is critical to understand the flow of the information within the company. The authorized individuals are highlighted in red.
In the context of the presented case, it could be said that the primary strength is the company’s well-developed leadership, as it tends to organize the overall processes in the organization. Meanwhile, it contributes to the development of the well-established corporate culture while increasing the motivation of the employees by maintaining the working conditions at the appropriate level. Furthermore, the leader encourages the representatives of different departments to take part in the decision-making process, as this aspect contributes to the development of innovative solutions to the issues. A combination of these factors accumulates the development of the company’s values and vision statement.
Despite the lack of the popularity of the anti-cafes in New York, the competition is high due to the vast number of restaurants with a well-established image (Pride, Hughes, & Kapoor, 2013). This matter can contribute to the inability to acquire a relevant market share to ensure the company’s efficiency and profitability in the market. Meanwhile, the underestimation of this weakness will have an adverse influence on the company’s brand image and recognition.
As for the advertising, the catchphrase such as ‘We do not offer regular dining, we offer the experience that brightens up your day’. In this case, this statement reflects the primary idea of the business and differentiates it from the competitors. Lastly, the company’s industry’s classification has to be determined, and it belongs to the limited eating places with code 7222 (United States Census Bureau, 2006). The understanding of these aspects contributes to the understanding of the organization’s position in the industry.
Lussier, R. (2015). Management fundamentals: Concepts, applications, and skill development. Thousand Oaks, CA: SAGE Publications, Inc.
Pride, W., Hughes, R., & Kapoor, J. (2013). Business. Mason, OH: South-Western Cengage Learning.
United States Census Bureau: Statistics of U.S. Businesses. (2006). Web.