Introduction
A business plan is an outline of the business goals, strategies, and resources that an entrepreneur desires to employ in an investment. It further details the financial forecasts by showing the probable business revenues and expenses. In writing a business plan, there are several steps that need to be observed.
Discussion
The entrepreneur should begin by defining the business goals and objectives. They indicate the wishes and hopes that the entrepreneur hopes to attain through the business along with the competitive advantage. The entrepreneur should also describe the product or service offerings. They can be stated in the form of the problems that the business seeks to solve in society. The business model defines the sources of revenue for the new business. In addition, writing a business plan involves describing the industry, target market, and competitors. Market research helps the entrepreneur to make informed decisions about the business. The business plan must define the marketing and sales strategy. It entails indicating ways and means to be used to reach and sell to the target market. A financial plan is drawn to show the projected balance sheets, income statements, and cash flow statements. The last part of writing a business plan is the executive summary, which appears in the first pages. The executive summary is written last as it provides a brief overview of the business plan. Its purpose is to clarify everything and highlight the key points covered while writing the business plan.
Conclusion
Lastly, it is good to review the business plan besides recommended templates and samples to get an understanding of the scope and format that are standard in the target market and industry. The assessment helps to improve the structure of the business plan and ensures that important points are not omitted.